About us

Key Dates

1962

9.20
Establishment of the company
Opened the office at West Annex in Dentsu Building, 7-8 Ginza Nishi, Chuo-ku, Tokyo
(Capital: 150 Million Yen, Registered capital: 300 Million Yen, Founding president: Minoru Morisaki)
12.3
Start of Meter Measurement in Kanto area

1963

5.27
Start of Meter Measurement in Kansai area

1964

3.30
Start of TV advertising statistics in Kansai area
9.14
Start of Meter Measurement in Nagoya area

1966

6.6
Start of TV advertising statistics in Kanto area
10.3
Start of Individual Audience Rating Survey in Kanto area ( Diary-based)

1968

11.18
Start of Meter Measurement in North Kyushu area

1970

5.20
Completion of Video Meter for all channels

1972

7.1
Completion of a new Audience Measurement System, Minoru Meter
8.24
Release of the 1st TMAR research report

1974

4.9
Obtained a patent in the US for Minoru Meter
12.2
Start of Diary-based Audience Rating Survey in Sapporo, Sendai, Hiroshima

1976

2.25
Obtained a patent in UK for Minoru Meter
5.13
Obtained a patent in Western Germany for Minoru Meter
9.14
Change of name from TMAR to ACR

1977

9.20
Completion of online system with Minoru Meter in Kanto area
9.26
Start of Online Meter Measurement in Kanto area

1978

10.1
Start of Radio advertising statistics in Kanto and Kansai area
10.2
Start of Meter Measurement in Sapporo

1979

5.20
Start of Radio Audience Rating Survey in the Tokyo metropolitan area
10.8
Start of Diary-based Audience Rating Survey in Shizuoka area

1980

3.10
Obtained a patent in France for Minoru Meter
3.31
Start of Online Meter Measurement in Kansai area
10.13
Start of Diary-based Audience Rating Survey in Nagano area

1981

3.30
Start of Meter Measurement in Hiroshima area

1982

9.27
Start of Meter Measurement in Sendai area

1984

10.1
Start of Meter Measurement (multiple) in Shizuoka area

1986

9.29
Start of Online Meter Measurement in Nagoya area

1987

4.1
Start of VR Home Scan System
10.5
Start of Meter Measurement in Fukushima area

1988

10.3
Start of Meter Measurement in Niigata area
Start of Meter Measurement in Okayama and Kagawa area

1989

10.2
Start of Online Meter Measurement in Sapporo area
Start of Meter Measurement in Kumamoto area
12.11
Start of Voluntary Radio Panel Survey in the new Tokyo metropolitan area

1990

4.2
Start of Online Meter Measurement in North Kyushu area
10.1
Start of Meter Measurement in Kagoshima area

1991

4.1
Start of Online Meter Measurement in Shizuoka area
Start of Meter Measurement in Nagano and Nagasaki area
9.30
Start of Online Meter Measurement in Sendai and Hiroshima area
10.7
Start of Meter Measurement in Kanazawa area

1992

4.1
Start of Automatic Delineate System service for radio

1993

4.5
Start of Meter Measurement in Yamagata area

1994

10.3
Start of Meter Measurement in Iwate area

1995

4.10
Start of Meter Measurement in Tottori, Shimane and Ehime area
7.3
Start of Meter Measurement in Toyama area

1996

3.4
Start of Meter Measurement in Akita area
4.8
Start of Meter Measurement in Yamaguchi area

1997

3.3
Start of Meter Measurement in Aomori area
3.31
Start of People Meter (PM) Survey in Kanto area
Start of iNEX service
Start of 52 week survey in Okayama, Kagawa, Fukushima and Niigata area
4.8
Attended ARF RESEARCH EXPO'97 for the first time
4.14
Start of Meter Measurement in Oita and Okinawa area
10.1
Start of Nationwide TV commercial authentication

1998

3.16
Attended ARF RESEARCH Infoplex'98
3.20
Established US-based affiliate, Video Research USA, Inc.

1999

3.16
Attended ARF RESEARCH Infoplex'99
6.13
Attended ARF Convention (Radio Symposium)
7.28
Attended the 3rd Guangzhou International Advertising Exhibition
12.1
Established Video Research Net-com Ltd.

2000

1.31
Obtained "ISO9001" authentication
4.3
Start of Meter Measurement in Kochi area
4.10
Attended "NAB2000" for the first time
5.7
Attended ARF/ESOMAR joint conference
10.18
Attended Chinese Advertising Festival

2001

3.5
Attended ARF RESEARCH Infoplex 2001
4.2
Start of Mechanical Individual Audience Rating Survey (PM) in Kansai area
Capitalized on Taiwanese Audience Survey Company "Broadcasters Market Research Co. Ltd."
4.24
Partnered technically with Verance Corporation in the US for the TVCM Authentication System
6.2
Sales partnership with BMRB in UK and ACR/TGI
6.11
Start of Voluntary Radio Audience Survey in Kansai area
7.19
Resealed a report (6.11~6.24)
10.15
Start of Radio Audience Survey in the new Tokyo metropolitan area
11.12
Released a report (10.15~10.21)
11.19
Attended "AdASIA 2001" in Taipei (11.19~11.21)

2002

1.2
Established Video Research International (Thailand) Ltd.
3.25
Issued a report for the 1st National Newspaper Readership Survey
4.1
Relocated the office of Video Research Net-com Ltd. to VR Head Office Building in Irifune
5.31
Established ConfirMedia Inc.
10.28
Attended "International Marketing and Market Research Study Symposium" in Beijing
12.2
Start of Audience Rating Survey by Broadcasters Market Research Co. Ltd.

2003

4.1
Start of Management 3-year plan "Challenge New Market"
6.2
Mr. Tsuyoshi Takeuchi assumes the 7th Presidency (Former president, Mr. Ichiji Shiohata assumes the position of Special Advisor.)
9.1
Start of "Personal Scan System" experimental service
12.1
Launched Video Research Interactive Inc. as a result of merger of Video Research Net-com Ltd. and Ad Solution-X

2004

3.15
Relocated Nagoya office
3.25
Issued "ACR 30 years' Special Report"
4.1
Conventional Data analysis system "iNEX" completely renovated to "iNEX2", Data analysis system, open network architecture via web
7.1
Launched "Personal Scan System" officially as fee-based services
10.4
Start of Daily TV Rating Report services in Fukushima area
10.11
Start of Daily TV Rating Report services in 16 areas out of 24-week-per-year survey area. Also, the number of TV sets subjected to TAM survey increased from 2 sets to 3 sets per household

2005

3.31
Launched and issued the 1st Celebrity Image survey in China
4.4
Launched People Meter (PM) survey in Nagoya area
12.1
Launched "SMCA (Syndicated Market ContactAuditTM" officially as fee-based services

2006

6.23
Mr. Takehiko Kimura assumes the 8th Presidency (Former president, Mr. Tsuyoshi Takeuchi assumes the position of Special Advisor.)
9.19
Relocated Tokyo Headquarters to Sanban-cho, Chiyoda-ku, Tokyo
10.23
Relocated Kyushu office

2007

3.29
Launched SOTO, the comprehensive outdoor media survey
5.1
Launched HMR (Healthcare & Medication Research) jointly with The Nielsen Company Japan officially as a fee-based service

2008

2.8
Issued the "Recollection of Commercial Airings TV-CMmode Report" (1/16-18)
4.1
Launched the Free Newspaper Readers Databook J-Air Service
12.8
Published "Communication Drive," the advertising communication activity analysis report
12.19
Began the "TV-CM SCOPE surveys" and "Campaign KARTE” to measure advertising communication effectiveness

2009

1.5
Launched the iNEX2 Six-Media Advertising Statistics service
1.27
Attended the Sendenkaigi Promotion & Media Forum 2009 conference (at the TOKYO INTERNATIONAL FORUM)
2.5
Held "Data Vision 2009: Seeking the True Value of Media "(at the TOKYO INTERNATIONAL FORUM, 2/5-6)
2.5
Published "The Science of Advertising Effectiveness: Analytical Approaches for Businesspeople"
2.16
Released the VR Data Cupid: Age File technique for detailed analysis along age and gender
4.14
Attended the Sendenkaigi Summit (at the ANA INTER CONTINENTAL TOKYO)
6.8
Began the SOTO (comprehensive outdoor media survey) in the Kansai area
6.19
Mr. Itsuma Wakasugi assumes the 9th Presidency (Former president, Mr. Takehiko Kimura, assumes the position of Special Advisor.)
11.11
Attended the Digital Marketing NEXT 2009 conference sponsored by the Japan Management Association (at the TOKYO BIG SIGHT, 11/11-13)

2010

2.25
Released "MAGASCENE KARTE"
3.25
Released "VR BRAND FACT REPORT"
11.25
Exhibited at the 2010 JMRA Annual Conference & 2nd APRC Conference Tokyo (at the Westin Tokyo) (Nov. 25 and 26)

2011

2.25
Invested in M-CUBE, INC.
4.18
Commenced "TV commercial bulletin (ultra rapid advertising statistics)" service
4.25
Commenced "Newspaper advertising common research platform (J-MONITOR)" survey
7.4
Added PC TVs to "TV audience survey"

2012

5.21
Concluded exclusive survey data distribution agreement with China CNRS
6.22
Soichi Akiyama appointed as the 10th president (Former President Itsuma Wakasugi appointed as Representative Director and Chairman)
9.20
Held the 50th anniversary of founding ceremony

2013

9.19
Announced the results of the joint experiment exploring consumer insights with Recruit Technologies Co., Ltd. at "ad:tech Tokyo 2013"

2016

6.14
Yuzuru Kato appointed as the 11th president (Former President Soichi Akiyama appointed as Executive Corporate Advisor)

Current as of June, 2016