Summary Guide
Research is the cornerstone of marketing strategy. Video Research assists in the whole process of research from designing to conducting a nationwide survey. With its considerable know-how in research, latest facilities and experienced researchers, Video Research provides you with prompt and accurate services such as quantitative research to comprehend masses, and qualitative research to understand the depth of the consumer's psyche.
Nationwide research network
Provides prompt service throughout the country with branch offices located in major cities including prefectural researchers and research assistants.
Survey Method
Quantitative Research
Available throughout the country.
- Direct-visit and self-completion
- Face-to-face Interview
- Mail Survey
- Telephone Survey
- Internet Research
Qualitative Research
Available throughout the country using facilities located in major cities.
Internet Research
- Online Survey
- Internet Research
Nationwide Panel
Major lineup of surveys
Available throughout the country using facilities located in major cities.
Provide excellent know-how and facilities for various types of market research
 Media research: |
Measurement of quality and satisfaction for Television and Radio programs, Measurement of coverage in newspapers and magazines |
| Retail research: |
Retail Observation survey, In-Store Panel survey, In-Store Customer survey and Display survey |
| Advertising effectiveness research: |
Advertising Effectiveness measurement, Advertising Creative Development test |
| Store location research: |
Market Area Measurement, On-Site study |
| Consumer survey: |
Brand survey, Consumer Behavior survey, New Product Market Penetration survey |
| Public opinion poll: |
The Public Attitude survey, Exit poll |
| Product research: |
Product Monitoring survey, Flavor Development test, Packaging test, Concept Development test |
| Others: |
Ascertaining the appearance of TV commercials |
| Image research: |
Company Image research, Logo survey, Brand Image survey |
