Qualitative Research services lineup
Focus Group Interview
In-depth Interview
(1)
Wide variety of moderators
Video Research has over 10 internal and external experienced moderators
and will choose the most suitable one for the target and theme.
(2) Considerable know-how
Video Research conducts interviews for approximately 100 projects related
to TV program assessment, TV commercial assessment and product development
within a year. Please try our accumulated knowledge and know-how.
- Various methods including projective test and laddering are available.
(3) The interview facility with guests' ammenities,
"VOICE"
This bright and spacious leased interview facility has a comfortable atmosphere
without abandoning guests' amenities.
(4) A network of over 200,000 panels available
to respond to surveys in Tokyo, Osaka and Kyushu area.
Video Research's unique database of panels contain detailed household and
profile information enabling the ability to recruit respondents with optimal
conditions for the survey theme.
(5) Rich backup data
Combining our own survey data such as Audience Viewing Rate, TV Commercial
Karte (assessment of TV commercials), ACR (Audience and Consumer Report)
and MCR (Media Climate Research) enables accurate and dimensional analysis.
Hall Test (gathering test)
(1)
Enable to compile data promptly
Respondents input their answers to the questionnaire during the survey using
the unique data entry terminal "Key Pad" located in Video Research's
leased hall test facility "ACCESS", enabling clients to check
the real-time findings from the survey.
It also enables clients to make a marketing decision right after the implementation
of the survey.
(2) Video Research's unique "Interest and Reaction Curve system" provides real feedback from people on the TV commercials and programs.
(3) Interview with respondents
Interviews are also available with some of the respondents after the hall
test.
- Clients are available to choose the respondents who answered in a certain way based on the quick review from the hall test.
- Because the venues of the hall test and group interview room are situated next to each other, available to conduct a full-scale group interview after the brief hall test.
