Qualitative Research facilities
Information about Focus Group interview-specific facility "VOICE" and Hall test (gathering test )-specific facility "ACCESS"
Various kinds of qualitative research is available across the country by using Video Research's network.
VOICE [Focus Group interview-specific facility]
Upbeat atmosphere elicits vigorous and spontaneous communication.
ACCESS [Hall test (gathering test)-specific facility]
Ability to conduct a survey by showing TV commercials and programs to respondents. Video Research's proprietary "Key pad system" enables clients to check respondents' answers and reactions in real-time.