Video Research and BMRB agree
to cooperate in marketing and selling single source study products to multinational
clients
August 7th, 2001
Video Research introduces Global TGI in Japan BMRB incorporates
Video Research's ACR(Audience & Consumer Report in Global TGI (Target Group
Index).
Video Research Ltd. announced joint marketing and sales cooperation effort on single source studies with BMRB. This initial arrangement is a result of joint effort to combine Video Research's strength in media and marketing study in Japan with BMRB's expertise in multinational study.
"I believe this development will be mutually benefiting
for both organizations. There is a true need, and I feel it is our responsibility
to provide our multinational clients with database which will bring great
benefits in Global strategic marketing." says Nagasaburo Miyamoto, Executive
Director of Video Research.
BMRB's Global TGI is the largest multinational single source study brand
covering 32 countries including North and South America, UK, Germany, France
and Spain.
Video Research's ACR is the single source study standard in Japan and in
2000, Video Research launched ACR in Thailand. Video Research will follow
its research efforts in other Asian countries.
About BMRB
| BMRB is the originator of the Target Group Index (run since 1969), as well as being one of the most experienced research companies in UK. As part of WPP's Kantar organization it is a member of the world's leading market/media research company, and the corner-stone of Kantar Media Research, which also has ests in TV audience measurement, readership, web measurement, customized media research, and supporting software. |
About Video Research Ltd.
| Established in 1962, Video Research has been the leading media and marketing information service company in Japan. With its own nationwide network, Video Research offers a comprehensive menu of research, marketing and consulting services with respect to authoritative media, including TV, radio as well as advertising statistics. Video Research's single source study, Audience & Consumer Report is the industry standard in Japan. In 2000, Video Research launched the ACR in Thailand. As Video Research expands throughout the Asia Pacific region, its data will continue to set the standard for the industry in Asia. |
