AdASIA 2001 Taipei
November 5th, 2001
Video Research, Ltd., announced today that it will be
exhibiting at the AdASIA 2001 Taipei Exhibition this month. AdASIA promotes
the advancement of the Asian advertising industry. The Taipei event will
be the 22nd biennial AdASIA exhibition.
Video Research already offers its products and services in Asian countries
outside its base in Japan, including its Audience & Consumer Reports
(ACR) in Thailand and television audience ratings research in Taiwan. The
company decided to exhibit at AdASIA as part of efforts to boost its presence
in Asia ex-Japan.
Video Research plans to showcase advertising-support data products and systems, including an Asian ACR*1, a PC-based reach and frequency simulator provisionally called R&F++*2, a computer network service for data such as television ratings called iNEX*3, and an automatic broadcast-confirmation system for encoded commercials*4.
Taiwan affiliate Broadcasters Market Research Co. Ltd. is also scheduled to feature its wares at AdASIA, and the two companies plan a coordinated exhibit that will demonstrate the television ratings service they plan to launch in Taiwan in December 2002.
About AdASIA 2001 Taipei Exhibition (AdASIA 2001)
 Host: |
Taipei Association of Advertising Agencies |
| Objective: |
Held on alternate years, each in a different Asian market, to promote the advancement of the Asian advertising industry. |
| Theme: |
From Evolution to Revolution |
| Exhibitors: |
Primarily advertisers, ad agencies, and media companies from Asia. |
| Visitors:
|
Over 20,000 expected, including researchers and those from the same types of companies that will be exhibiting. |
| Dates: |
November 19-21 (Monday-Wednesday) |
| Venue:
|
Taipei International Conference Center (TICC) |
Featured Video Research products
1) Asian ACR
This applies Video Research's single-source approach to collecting audience
and consumer data-which is used in the company's media planning services-to
Asia. ACR simultaneously surveys a given consumer's media exposure and
consumption and buying behavior. ACR data collected in Thailand in 2000
will be on display.
- Slated to start in Taiwan in December 2001.
- Provides product user profiles.
- Creates a clear picture of consumer's media exposure and buying patters.
- Enables efficient media planning by providing the data needed to select
optimal advertising media.
2) R&F++ (working name)
This system, now under development, makes it easy to simulate spot campaign
reach and frequency on a PC and generate conclusions. Also supports media
mixes.
- Generates statistics for either single media or media mixes such as
combinations of television, radio, newspapers, magazines, and transit
ads.
- Capable of ascertaining audience duplication and thus estimating the
most effective frequency.
3) iNEX
This online network service provides multiple types of data, such as television
audience ratings, for use in media and marketing planning. It delivers
ratings and advertising statistics and supports planning (ACR analysis)
and television spot analysis.
4) Automatic broadcast-confirmation system for encoded
commercials
This system uses encoding and proprietary commercial decoders to confirm
that encoded commercials have aired. Video Research has installed decoders
which can check commercials in 32 areas in Japan on 114 stations.
