Japanese look forward to enjoying DTV's greater channel choice, according to "2001-2002 Digital Media Survey"
January 28, 2002
From the Digital Media Survey Reprot
Digital Terrestrial Broadcasting
Less than 20% are aware of the 2003 digital terrestrial launch.
- Awareness of the launch of digital terrestrial TV (DTTV) broadcasting, plan for nationwide coverage and analog switch-off is low.
- DTTV purchase intention: the same price level with the existing TV set--over 70% , 10% more expensive--about 40%, 20-30% more expensive--about 20%
Awareness of Digital Terrestrial Service
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| Total | (2011) | 18.1 | 14.0 | 11.3 | 46.0 | 32.8 | |
| By gender and age |
Men in total |
(1007) | 21.7 | 18.5 | 15.5 | 50.1 | 38.7 |
| 10s | (113) | 9.7 | 11.5 | 6.2 | 33.6 | 18.6 | |
| 20s | (197) | 14.7 | 15.2 | 14.7 | 51.3 | 36.5 | |
| 30s | (175) | 15.4 | 16.0 | 17.1 | 54.9 | 37.7 | |
| 40s | (177) | 21.5 | 17.5 | 14.7 | 57.6 | 44.6 | |
| 50s | (199) | 26.1 | 20.6 | 16.6 | 50.3 | 45.7 | |
| 60s | (146) | 42.5 | 29.5 | 21.2 | 46.6 | 41.8 | |
| Women in total |
(1004) | 14.4 | 9.6 | 7.2 | 41.9 | 26.8 | |
| 10s | (118) | 4.2 | 2.5 | 2.5 | 25.4 | 7.6 | |
| 20s | (187) | 7.0 | 7.0 | 5.3 | 44.9 | 26.7 | |
| 30s | (168) | 13.1 | 8.3 | 7.1 | 47.6 | 29.8 | |
| 40s | (175) | 10.9 | 5.7 | 8.0 | 42.9 | 26.9 | |
| 50s | (198) | 21.2 | 14.1 | 6.6 | 46.5 | 26.3 | |
| 60s | (158) | 27.8 | 17.7 | 12.7 | 38.0 | 38.6 | |
| By area |
Hokkaido/ Tohoku |
(236) | 16.1 | 13.6 | 8.9 | 40.7 | 26.7 |
| Kanto | (663) | 20.2 | 15.4 | 12.1 | 50.2 | 36.0 | |
| Hokuriku/ Shin'etsu |
(197) | 14.7 | 14.7 | 9.6 | 44.7 | 34.0 | |
| Tokai | (170) | 26.5 | 12.9 | 10.0 | 50.0 | 38.2 | |
| Kinki | (344) | 19.5 | 12.5 | 16.0 | 46.2 | 31.7 | |
| Chugoku/ Shikoku |
(189) | 12.2 | 11.6 | 8.5 | 45.0 | 31.2 | |
| Kyushu | (212) | 13.2 | 15.1 | 9.4 | 37.7 | 26.9 | |
| Tokyo | (i553) | 20.8 | 15.0 | 11.9 | 51.5 | 36.9 | |
 |
: Scores that are higher than the total average by five percentage points or more |
DTTV set Purchase Intention
| N= | Will buy regard- less of price |
50% more expen- sive |
20-30% more expen- sive |
10% more expen- sive |
The same price level |
Don't know |
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| Household annual income |
Total | (2011) | 0.6 | 1.8 | 18.1 | 16.8 | 37.6 | 25.2 |
| Under 4 million yen |
(459) | 0.7 | 2.8 | 15.7 | 14.6 | 39.9 | 26.4 | |
| 4 million yen and over |
(622) | 0.5 | 1.3 | 15.3 | 18.5 | 39.5 | 24.9 | |
| 7 million yen and over |
(400) | 0.5 | 1.3 | 22.0 | 17.5 | 35.0 | 23.8 | |
| 10 million yen and over |
(264) | 0.8 | 3.0 | 24.2 | 17.0 | 32.6 | 22.3 | |
| 15 million yen and over |
(109) | 1.8 | 0.9 | 22.0 | 17.4 | 33.0 | 24.8 | |
|
: Scores that are higher than the total average by five percentage points or more |
