Video Research and NTT Data Lifescape Marketing Join Forces
January 28, 2002
Video Research Ltd. (VR) today announced an alliance with NTT Data Lifescape Marketing Corporation (LiSM) to develop new services and sales channels for the growing marketing solutions market.
Video Research is to acquire 1,367 shares in LiSM from NTT Data Corporation, LiSM's largest shareholder, in February this year. This \68.8 million investment will make VR LiSM's second largest shareholder along with Dai Nippon Printing Co., Ltd., with each holding a 16% stake.
The marketing solutions business, which provides marketing services combining consumer purchasing data with audience data, is growing rapidly in the Japanese marketing industry. VR plans to promote this marketing solutions business aggressively by developing new services and sales channels targeting the manufacturing and retail industries. It intends to combine its expertise in media and marketing data services with LiSM's business model of providing marketing services to the food and retail industries.
NTT Data Lifescape Marketing Corporation
 Main
business: |
Data and consulting services for the food and retail industries based on a proprietary database on consumers' food purchasing and eating habits. |
| Established:
|
September 26, 2001 |
| Capitalization: |
430 million yen |
| Representative: |
Takashi Saito |
| Address:
|
Nihon Jisho Brooks Bldg., 7F, 1-4-1, Kudan-kita, Chiyoda-ku, Tokyo, Japan |
