Establishment of Video Research International (Thailand) Ltd.
January 28, 2002
Video Research Ltd. (VR), Japan's leading media and marketing
research company, announced today that it has set up Video Research International
(Thailand) Ltd. in Thailand as part of its strategy to expand operations
in Asia.
Video Research International (Thailand) will serve as a base for VR's Asian operations, promoting sales of the ThaiACR*, a single-source data service launched in 2000, as well as preparing for VR's participation in bidding for television audience measurement (TAM) accounts.
Video Research International (Thailand) Ltd.
 Established:
|
January 2, 2002 |
| Capitalization: |
30 million yen Video Research Ltd. 49% The Searcher Co., Ltd. 21% BTM Holdings (Thailand) Co., Ltd 15% Sathinee Co. Ltd. 15% |
| Directors: | Tetsutaro Umeda (Video Research Ltd.), PresidentNiwat Wongpronpreeda (The Searcher Co., Ltd.), Director |
| Employees: |
5 |
| Location: |
Bangkok, Thailand |
| Sales
target: |
35 million yen (first year) |
| Main
business: |
TV ratings research, media research, the ThaiACR, consulting service, information gathering, ad hoc research service, commercial monitoring service, etc. |
*The ThaiACR (Audience and Consumer Report) is a single-source survey conducted
by Video Research on consumer contact with the major media including TV,
newspapers, radio, magazines, and public transit vehicles, as well as consumer
trends in product usage, ownership, and purchasing.
