Launch "Broadband Market Report" Service
February 22, 2002
The Video Research Group—Video Research Ltd., Video Research Comhouse, Ltd., and Video Research Net-com Ltd.—announced today that they will launch the Broadband Market Report, a new service to provide data on broadband usage and trends in Japan by combining each company's research systems and data, in February 2002.
The take-up of broadband services has risen dramatically in Japan, with the number of DSL lines rising from 10,000 at the end of 2000 to 1.5 million at the end of 2001. New business models aimed at this dynamic market are emerging rapidly. But in the face of a rapid market expansion and changes, marketers and marketing professionals have found themselves without a way to obtain accurate, up-to-date data on broadband users. A means was needed to help them understand user attitudes, profiles, and trends, and to acquire other such information that is essential in planning and implementing effective marketing strategies.
The Video Research Group developed the Broadband Market Report service specifically to meet these needs. The service is intended to provide data that will enable marketers and marketing professionals to learn detailed user profiles and predict future market trends based on fixed point observation. It will consist of multiple survey reports designed to reflect accurately the rapidly changing market and at the same time deliver high cost performance.
The Broadband Market Report consists of multiple reports. The "Broadband: Usage Report," its first series of reports, will be published in February 2002, to be followed by the "Broadband: User Profile Report" in March and the "Broadband: Web Usage Report" in April.
The Video Research Group plans to expand its marketing solution offerings in the broadband era later this year with further reports including the Broadband Media Contact Report, a proprietary survey on the lifestyle and media contact of broadband users, and Score, a streaming-content audience measurement service. The measurement of steaming-content audiences has hitherto been regarded as an overwhelming task.
Broadband: Usage Report
The Broadband: Usage Report consists of a monthly report of estimated numbers of broadband users by type of connection, which is to be compiled in partnership with Cyber Area Research, Inc. (see description at the end of this document), and a quarterly report of broadband usage by gender, age and type of connection with data provided by Video Research Net-com.
 Launch
date: |
February 2002 |
| Description: |
|
Broadband: User Profile Report
The Broadband: User Profile Report is a quarterly report
of broadband home user profiles. It provides user profile data obtained
through 70 questions on lifestyles. The information ranges from demographics
to what users think of ISPs to their usage of PCs, streaming media and video
games.
| Launch
date: |
March 2002 |
| Description: |
|
Broadband: Web Usage Report
The Broadband: Web Usage Report provides monthly Internet
usage data by type of connection based on Video Research Net-com's Internet
audience measurement research conducted with a panel of about 10,000 individuals.
| Launch
date: |
April 2002 |
| Description: |
|
Other reports to be launched later this year
- Broadband Media Contact Report (to be launched in October)
A report on broadband users' behavior patterns with a particular emphasis on their media contact - Score (Streaming Content Report) (to be launched in December)
A report on streaming content audience
About Cyber Area Research, Inc.
| CEO: |
Keisuke Yamamoto |
| Location:
|
Mishima, Shizuoka |
| Established: |
February 2000 |
| Capitalization: |
130 million yen |
| Memberships:
|
Japan Internet Providers Association, Web Advertising Bureau |
| Main
service: |
SurfPoint, a system to identify and provide Internet users' geographical data |
