Comprehensive Newspaper Survey (J-READ)
April 3, 2002
Video Research Publishes Results of "J-READ" Comprehensive Newspaper Survey
Findings
Data presented in this document is on a national basis (obtained by weighted tabulation of data for each of the 47 prefectures).
On weekdays, reading of the morning edition peaks between seven and eight in the morning.
Morning editions are read mostly between six and nine in the morning; reading peaks between seven and eight. Small peaks are also observed between noon and one in the afternoon and between seven and eight in the evening.
Newspaper Reading Time: Weekdays (Monday-Friday)
People spend on average 35 minutes a day reading newspapers
A breakdown of daily media contact shows that people spend by far the longest time-198 minutes a day-in front of the TV. Time listening to the radio comes in second at 37 minutes, narrowly followed by newspaper reading (35 minutes). Magazines (23 minutes) and the Internet (23 minutes) come the fourth and the fifth respectively.
