Video Research Publishes Comprehensive Product Marketing Data Book for Marketers and Advertisers in Japan
September 3, 2003
Video Research Ltd. (Chuo-ku, Tokyo, Tsuyoshi Takeuchi, President) today published Volume 2 of its popular Marketing DataBook 2003 series. The series is a highly detailed compendium of product-based media and marketing data essential to marketing and advertising professionals.
Marketing DataBook 2003 is based primarily upon four of the company's central research areas; ACR Research (Audience and Consumer Report), TV-CM Karte, TV Celebrity Image, and Television Commercial Statistics, and includes comprehensive detailed data organized by manufacturer, brand, and product on consumption patterns, consumer profiles, advertisement awareness, popularity and impact of television personalities, advertisement cycle and broadcast statistics. The scientifically derived data is arranged so that overall market views can be easily understood for any product genre.
Video Research Ltd. focuses on television ratings media and other general media and marketing data to develop integrated marketing services. Marketing DataBook 2003 compiles various individual research databases to provide a basic comprehensive analysis source that will be indispensable for all media professionals.
The Marketing DataBook 2003 Series
includes the following volumes:
 Vol.
1 Beverages (excluding alcoholic beverages): |
Previously released |
| Vol.
2 Alcoholic Beverages: |
Current release |
| Vol.
3 Cosmetics: |
Previously released |
| Vol.
4 Health Care Products: |
Previously released |
| Vol.
5 Digital Cameras: |
To be released |
| Vol.
6 Financial Products: |
To be released |
| Vol.
7 Toiletries: |
To be released |
* Sale Price (per volume): ¥50,000 (Excl. Consumption Tax)
Primary Contents
- Consumption and usage patterns by manufacturer and brand
- User Profiles (Sex, age, occupation, purchasing awareness)
- Media, media channel, media information, commercial/ad awareness among consumers
- Relationship between commercial programming and share of mind
- Popularity of individual TV personalities by product category (and best 50 male/female TV personalities)
- Top level TV personalities currently appearing in commercials broken down by brand for each product category
- Analysis of commercial airtime and programming (per manufacturer) over 3 years (by program and spot)
- Seasonal commercial programming changes for each manufacturer and brand (by month)
- Pattern of commercial programming by day and time (per brand).
