Radio Rating Research of April, 2004
May 14, 2004
Video Research Ltd. has been conducting Radio Research in Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of April, 2004.
Survey Outline.
 Survey
method: |
Mail survey (diary)/Portable questionnaire |
| Survey
area: |
Metropolis area (Tokyo 35km radius) |
| Respondents:
|
M&F 12-69 yrs. old(3,000 samples) |
| Response
rate: |
95.0%(2,849s) |
| Sampling
method: |
Random 2-stage sampling |
| Survey
period: |
2 weeks, Apr. 12 (Mon), 2004 - Apr. 25, 2004(Sun) |
April, 2004 Radio Rating Research in Metropolis
| [ I ]How frequently persons tune in to radio? [(Radio contact ratio per week |
[ II ]Where do they tune in to the radio? (Share of listening minutes |
 |
 |
| The ratio of persons who listened to the radio in one week
reaches more than 70% among Men & Women 12 - 69 years old. Also, the average listening duration (cumulated one week) is 14 hrs., i.e., persons listen to the radio approx. 2 hrs. a day. |
Radio is a medium with a character that is often listened out-of-home and that ratio reaches more than 50%. This once again certifies the fact that Radio is a medium that is tuned in to both inside home and out-of-home. |
For any queries, please contact Mr. Tom Umeda/Ms. Fujiko Nakayama
at
Overseas Business Div.
Tel. +81-3-5541-6506 Fax +81-3-5541-6442
