Press Release

Video Research Ltd. Announces 42nd Annual Meeting of Shareholders Results

June 18, 2004

Video Research Ltd. (Tokyo, President & CEO: Tsuyoshi Takeuchi) announces the results of the 42nd Annual Meeting of Shareholders held at 11:00 AM today.

Analysis of Financial Condition and Results of Operations

Due to an unfavorable economic environment in recent years, the revenue related to Mass Media Information Services decreased in comparison to the previous year, which was offset by over 10% growth in the revenue of other operations.
In fiscal year 2003, Video Research focused on developing data that provided service via Internet, iNEX2, digitalized indicators and measurement methods and the establishment of our promising Single Source Database called VR Personal Scan, which is a fusion database of consumer activities and TV Ratings. The depreciation cost of these capital expenditures and the R&D cost led to the decline of gross income.

The 42nd Consolidated Statement of Income for Fiscal Year 2003

Summary of Consolidated Financial Statement
From April 1, 2003 to March 31, 2004

(Millions of Yen)
Ordinary Income (Loss)
Operating Income (Loss)
      Revenue 19,337
      Operating Expense 17,000
  Operating Incomer 2,337
 Non-Operating Income (Loss)
      Other Income 52
      Other Expense 9
  Gross Income 2,379
Extraordinary Income (Loss)
  Extraordinary Income 4
  Extraordinary Expense 378
  Net Income before Income Tax Expense 2,005
      Corporate Tax, Local Tax and Enterprise Tax Expenses 798
      Adjustment to Corporate Tax Expenses (97)
  Net Income 1,304
 Retained Income from Fiscal Year 2002: 114

Business Plan for Fiscal Year 2004

The 43rd fiscal year started from April 1, 2004, which is the second year of the 3-year Business Plan. Video Research Ltd. will review the Plan in order to assess the current operations and optimize the allocation of resources.

Highlight of Business Plan in Fiscal Year 2004

1. Media Research Operation

1) Measuring Terrestrial Digital Broadcasting Audiences
Based on industry consensus, Video Research entered into audience measurement of Terrestrial Digital Broadcast stations in December 2003. We have advanced the development of a digital censor, which identifies each SD channel, and will be deployed in Terrestrial Digital TV viewable households. In addition, we continue to address issues on providing audience ratings data per channels in the future.

2) The People Meter in Nagoya
We are carrying out adequate preparations for a Mechanical Individual Audience Rating Survey in Nagoya (People Meter Survey), targeted to start service from April 2005.

3) Providing Daily Report for Designated Markets with 24-Week Audience Surveys per Year
As part of the expansion of audience rating business in local areas, we are starting to provide daily reports for designated markets with 24Week Audience Surveys per year from October.

4) Transit Media Independent Survey
We intend to conduct an independent survey for transit media, which has been overlooked, to standardize its rating data.

2. Marketing Research Business

5) Video Research Personal Scan
Video Research has entered into providing our major clients with Individual Single Source Data (2,000 survey sample), which is fusion data of consumer behavior and TV contact, from July. We promote it as industry standard.

6) Brand@iNEX Service
We have entered into a One-Stop Marketing Information Service centered on brands, Brand@iNEX, to provide complex information that consists of advertising statistics, brand awareness, point of sales data, individual purchase data, etc.

7) Market Contact Audit (MCA)
In order to contribute to resolving marketing management issues of our clients, we have advanced commercialization of MCA service to measure and audit the contribution of advertising and promotion to brands.

3. Improvement of Business Infrastructure

8) Reinforcement of Quality Control and Information Control Management
We conduct Rating Surveys in accordance with the Quality Management System of ISO 9001, and other surveys in accordance with "Marketing Research Quality Control Guideline" of Japan Marketing Research Association. We are also committed to protecting privacy of personal information in accordance with "Privacy Mark."
In addition, based on the lessons and reflections from the rating data-rigging incident, which occurred in October 2003, we implemented and strengthened our information control measures.

9) New Management Information System and Secondary System Construction
We have commenced operating the primary accounting system and established the secondary system, which will be an integrated management information system comprised of consolidated budget and purchasing management systems, and capable for statutory audits.

10) Separation of Management and Operation
From the perspective of corporate governance, we have separated management and operating functions. Board members are devoted to managing the company and authority and responsibility of division heads are increased.

Video Research Ltd. Executives and Board of Directors

Executive Directors

President & CEO
Tsuyoshi Takeuchi
Executive Vice President Yuichi Yasutake
Senior Managing Director Kazumasa Keimatsu
Managing Director Yoshikazu Yamazaki
Managing Director Masahiro Ohki
Managing Director Hideki Yamamoto
Board Director Yoshifumi Oda
Board Director Nagasaburo Miyamoto
Board Director Shigeru Kido
Board Director Shigeho Hirota
Board Director Shuhei Mishima
Corporate Auditor Setsuzo Miyake

Non- Executive Directors

Director
Tatsuyoshi Takashima
(Executive Vice President, Dentsu, Inc.)
Director Yukio Sunahara
(Representative Director, Chairman, Tokyo Broadcasting System, Inc.)
Director Seiichiro Ujiie
(Representative Director, Chairman, Nippon Television Network Corporation)
Director Hisashi Hieda
(Chairman & CEO, Fuji Television Network, Inc.)
Director Michisada Hirose
(President & CEO, TV Asahi Corporation)
Director Yutaka Ichiki
(Representative Director, Chairman, Television Tokyo Channel 12, Ltd.)
Director Hideo Sugimoto
(Corporate Officer, Hakuhodo Incorporated)
Director Koji Takada
(Senior Managing Director, Yomiuri Telecasting Corporation)
Director Haruyoshi Totsukawa
(Senior Managing Director, Kansai Telecasting Corporation)
Director Kenichi Yokoyama
(Representative Director, Chairman, Chubu-Nippon Broadcasting Co., Ltd.)
Director Naofumi Sagara
(Managing Director, RKB Mainichi Broadcasting Corporation)
<Newly-Appointed> Corporate Auditor Kanekazu Sufu
(Assistant Director, Corporate Auditor Department, Dentsu Inc.)
<Newly-Appointed> Corporate Auditor Osamu Naganuma
(President, Hokkaido Broadcasting Co., Ltd.)

Resigned

Corporate Auditor
Seiichiro Shinozaki
(Director, Corporate Management Department, Dentsu, Inc.)
Corporate Auditor Shigeaki Shirai
(President, Sapporo Television Broadcasting Co., Ltd.)