TV Commercial running volume of first half of 2004 (January through June)
August 10, 2004
Commercial volume by celebrity
(Top 20 celebrities in Kansai area, Jan.-Jun., 2004)
- When we review the commercial volume by celebrity in Jan. - Jun., 2004, "Maki Mizuno" was ranked no.1, followed by "Kyoko Hasegawa" who jumped up from the previous year's rank no. 142. Out of the celebrities that ranked in Top 20 in the previous year, only 6celebrities ranked in Top 20 this time again and 14 newcomers ranked in Top 20.
- Out of the above 14 newcomers, the celebrities who ranked in Top 20 for the first time since 2001 are 8 as follows: "Lasa-r Ishii" no. 6 and "Ayako Kisa", no. 7, both appearing in long commercial of Alico Japan, "Senichi Hoshino" rank no. 9, "Hideki Matsui" rank no. 11, "Beat Takeshi" rank no. 13, "Satoshi Tsumabuki" rank no. 15, "Mayumi Ono" rank no. 18 and "Aya Matsuura" rank no. 19.
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Reference: Feb., 2004 |
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| Rank | Celebrity | Major commercials appeared | Appearance Duration (Sec.) |
Appearance Commercial number (number) |
Familiarity (%) |
Popularity (%) |
|---|---|---|---|---|---|---|
| 1 | Maki Mizuno | -Osaka Gas Co., Ltd. -Osaka Gas Co., Ltd Glass- top stove -Osaka Gas Co., Ltd ECO WILL |
126,420 |
7,020 |
91.3 |
34.4 |
| 2 | Kyoko Hasegawa | -Canon PIXUS -NTT DoCoMo Kansai FOMA -Nippon Life Insurance Co. Ikiru Chikara Sky Select EX |
97,950 |
5,911 |
62.9 |
19.2 |
| 3 | Yukie Nakama | -JR Nishinihon ICOCA -KDDI Ezweb -Otsuka Pharmaceutical Co., Ltd. Amino- Value |
86,070 |
5,280 |
82.9 |
39.6 |
| 4 | Takeo Chii | -American Home Assurance Co. Korekarada -Sankyo -Zenyaku Kogyo Shin Licoris Zenyaku |
84,720 |
2,244 |
91.2 |
23.2 |
| 5 | Yuko Jougasaki | -Alico Japan Insurance Products -Alico Japan Yokubari Hoken 60 -Alico Japan Tegoro de Gacchiri Nyuuin Hoken |
78,720 |
1,172 |
- |
- |
| 6 | Lasa- r Ishii | -Alico Japan Yokubari Hoken 60 -Alico Japan Sukoshi de Anshin Shuushin Iryou Hoken -Alico Japan Moraete Gacchiri Nyuuin Hoken |
77,040 |
2,486 |
97.3 |
21.7 |
| 7 | Ayako Kisa | -Alico Japan Yokubari Hoken 60 -Alico Japan Sukoshi de Anshin Shuushin Iryou Hoken -Alico Japan Moraete Gacchiri Nyuuin Hoken |
72,030 |
2,425 |
- |
- |
| 8 | Kumiko Okae | -The Kansai Electric Power Co., Inc. -House Foods Reishabu Dressing -House Stew |
69,915 |
4,062 |
81.7 |
24.2 |
| 9 | Senichi Hoshino | -American Home Assurance Co. The Otona no Iryou Hoken -Joshin Denki Co., Ltd. -Kirin beverage FIRE GOLD RUSH |
64,935 |
3,131 |
- |
- |
| 10 | Aya Ueto | -Apamanshop Co., Ltd. -Otsuka Pharmaceutical Co., Ltd. Oronamin- C -Sompo Japan Insurance Inc. ONE- do |
63,285 |
4,049 |
86.3 |
26.0 |
| 11 | Hideki Matsui | -Meiji Yasuda Life Insurance Co. Life account LA Double -Suntory Super Magnum Dry -Kagome Yasai Seikatsu 100 |
55,035 |
3,342 |
97.9 |
47.6 |
| 12 | Hitomi Kuroki | -Lion Day- fresh Soflan -Choya Umeshu Kishu -House Foods Kokumaro Curry |
52,875 |
3,320 |
95.2 |
50.2 |
| 13 | Beat Takeshi | -Osaka Gas Gas cooking/heating products general -Osaka Gas -Daido MIU |
50,985 |
1,908 |
99.6 |
43.2 |
| 14 | Hiroshi Abe | -VISA International VISA CARD -Sekisui Domani Zero Style -Sekisui Milole Zero Style |
49,425 |
2,983 |
88.5 |
30.3 |
| 15 | Satoshi Tsumabuki | -KDDI WIN -Panasonic DIGA -Asmic Ace Entertainment Houga Annnai |
48,360 |
2,884 |
74.7 |
25.3 |
| 16 | Nanako Matsushima | -Kirin Beverage Namacha -Maxfactor Lipfinity Pro -Maxfactor Facefinity Pro UV |
48,315 |
2,888 |
96.0 |
44.8 |
| 17 | Bob Sapp | -PIZZA- LA -Panasonic DIGA -Supa World |
44,895 |
2,983 |
- |
- |
| 18 | Mayumi Ono | -ACOM -ACOM Acom MasterCard -Gillette Japan 3D Excel |
42,660 |
2,204 |
- |
- |
| 19 | Aya Matsuura | -EPSON MACH JET Colorio -Kirin Beverage Gogo no Koucha -Glico Pretz products |
41,610 |
2,732 |
87.7 |
25.4 |
| 20 | Norika Fujiwara | -Leopalace 21 -Toshiba beautiful face -SOURCENEXT Software products |
40,725 |
2,536 |
96.3 |
31.9 |
|
* Ranking provided based on the duration appearance
(sec.). |
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| 1 | Maki Mizuno | -Osaka Gas | 11 | Rei Kikukawa | -Takara Shuzo Co., Ltd. |
| 2 | Rena Tanaka | -Leopalace 21 -Morinaga Milk Industry Co., Ltd. |
12 | Misaki Ito | -Choya Umeshu -Mazda Motor Corp. |
| 3 | Masahiko Nishimura | -Leopalace 21 -Yamanouchi Pharmaceutical Co., Ltd. |
13 | Toshio Kakei | -House Foods -Toyota Motor Co., Ltd. |
| 4 | Yuko Jougasaki | -Alico Japan | 14 | Hiroshi Abe | -Sapporo Breweries Ltd. -Alico Japan |
| 5 | Kane Kosugi | -House Foods -Taisho Pharmaceutical Co., Ltd. |
15 | Kazuki Kosakai | -Ebara Foods |
| 6 | Kumiko Okae | -Kansai Electric Power Co., Inc. -House Foods |
16 | Satomi Tanimura | -House Foods -Kentucky Fried Chicken Japan Ltd. |
| 7 | Nanako Matsushima | -Kirin Beverage -Sumitomo Life Insurance Co. |
17 | Naoko Iijima | -Hikkoshisha Co., Ltd. -Kanebo Home Products |
| 8 | Ken Shimura | -Alico Japan -Meiji Seika Kaisha Ltd. |
18 | Miho Kanno | -Choya Umeshu -Asahi Mutual Life Insurance Co., Ltd. |
| 9 | Bob Sapp | -Four Seeds -Matsushita Electric Industrial Co., Ltd. |
19 | David Beckham | -vodafone -Tokyo Beauty Center |
| 10 | Uno Kanda | -House Foods -Tsubasa System Co., Ltd. |
20 | Kumiko Endo | -AViVA -Kyotei Kouhou Center |
Kanto
area |
Kansai
area |
Nagoya
area |
