TV Commercial running volume of first half of 2004 (January through June)
August 10, 2004
Commercial volume by celebrity
(Top 20 celebrities in Kanto area, Jan.-Jun., 2004)
- When we review the commercial volume by celebrity in Jan. - Jun., 2004 , "Kyoko Hasegawa", ex-model, was ranked no. 1 who jumped up its ranking from the previous year's rank no. 96, followed by "Lasa-r Ishii", appears on long-sec. commercial of Alico Japan, "Ayako Kisa", ex-woman-announcer. Out of the celebrities that ranked in Top 20 in the previous year, only 4 celebrities ranked in Top 20 this time again and 16 newcomers ranked in Top 20.
- Out of the above 16 newcomers, the celebrities who ranked in Top 20 for the first time since 2001 are 6 as follows: "Lasa-r Ishii" no. 2, "Ayako Kisa" no. 3, "Hideki Matsui" no. 4, "Mayumi Ono" no. 13, "Aya Matsuura" no. 14, "Satoshi Tsumabuki" no. 16.
| Reference: Feb., 2004 |
||||||
| Rank | Celebrity | Major commercials appeared | Appearance Duration (Sec.) |
Appearance Commercial number (number) |
Familiarity (%) |
Popularity (%) |
|---|---|---|---|---|---|---|
| 1 | Kyoko Hasegawa | -NTT
DoCoMo FOMA -Canon PIXUS -Nippon Life Insurance Co. Ikiru Chikara Sky Select EX |
103,620 |
6,228 |
62.9 |
19.2 |
| 2 | Lasa-r Ishii | -Alico
Japan Yokubari Hoken 60 -Alico Japan Sukoshi de Anshin Shuushin Iryou Hoken -Alico Japan Moraete Gacchiri Nyuuin Hoken |
92,430 |
2,981 |
97.3 |
21.7 |
| 3 | Ayako Kisa | -Alico
Japan Yokubari Hoken 60 -Alico Japan Sukoshi de Anshin Shuushin Iryou Hoken -Alico Japan Moraete Gacchiri Nyuuin Hoken |
86,115 |
2,910 |
-
|
-
|
| 4 | Hideki Matsui | -Meiji
Yasuda Life Insurance Co. Life account LA Double -Suntory Super Magnum Dry -Kagome Yasai Seikatsu 100 |
65,370 |
3,939 |
97.9 |
47.6 |
| 5 | Yuko Jougasaki | -Alico
Japan Insurance Products -Alico Japan Yokubari Hoken 60 -Alico Japan Tegoro de Gacchiri Nyuuin Hoken |
60,240 |
956 |
-
|
-
|
| 6 | Takeo Chii | -American
Home Assurance Co. Korekarada -Sankyo -Zenyaku Kogyo Shin Licoris Zenyaku |
58,080 |
1,484 |
91.2 |
23.2 |
| 7 | Nanako Matsushima | -Kirin
Beverage Namacha -Maxfactor Lipfinity Pro -Maxfactor Facefinity Pro UV |
57,930 |
3,508 |
96.0 |
44.8 |
| 8 | Yukie Nakama | -KDDI
EzWeb -Otsuka Pharmaceutical Co., Ltd. Amino-Value -KDDI WIN |
53,700 |
3,132 |
82.9 |
39.6 |
| 9 | Hitomi Kuroki | -Lion
Day-fresh Soflan -Choya Umeshu Kishu -House Foods Kokumaro Curry |
53,070 |
3,171 |
95.2 |
50.2 |
| 10 | Aya Ueto | -Sompo
Japan Insurance Inc. ONE-do -Otsuka Pharmaceutical Co., Ltd. Oronamin C -Try Guidance |
52,815 |
3,364 |
86.3 |
26.0 |
| 11 | Akiko Yada | -AFLAC
JAPAN Isshou Issho no Iryou Hoken EVER -Kao Sofina Raycious Ray Select Powder -Georgia Emerald Mountain |
52,140 |
3,315 |
79.6 |
42.7 |
| 12 | Masakazu Tamura | -Suntory
Chuhai Double Shibori -Sony Sugoroku -Tokyo Gas Pipitto Konro |
51,975 |
3,370 |
99.0 |
36.7 |
| 13 | Mayumi Ono | -ACOM -ACOM Acom MasterCard -Gillette Japan 3D Excel |
50,625 |
2,595 |
-
|
-
|
| 14 | Aya Matsuura | -EPSON
MACH JET Colorio -Kirin Beverage Gogo no Koucha -Glico Pretz products |
47,670 |
3,127 |
87.7 |
25.4 |
| 15 | Norika Fujiwara | -Leopalace
21 -SOURCENEXT Software products -Toshiba beautiful face |
47,235 |
2,952 |
96.3 |
31.9 |
| 16 | Satoshi Tsumabuki | -KDDI
WIN -Panasonic DIGA -Asmic Ace Entertainment Houga An-nai |
45,075 |
2,704 |
74.7 |
25.3 |
| 17 | Hiroshi Abe | -VISA
International Visa Card -Sekisui Domani Zero Style -Sekisui Miole Zero Style |
44,745 |
2,659 |
88.5 |
30.3 |
| 18 | Ryoko Yonekura | -Suzuki
MR Wagon -Georgia Emerald Mountain -Georgia CaféLatte |
43,875 |
2,864 |
92.7 |
24.4 |
| 19 | Bob Sapp | -PIZZA-LA -Panasonic DIGA -Bike Oh |
43,815 |
2,902 |
-
|
-
|
| 20 | Ai Kato | -NTT
DoCoMo -Kanebo Revue Essence in UV -Bausch & Lomb Medalist Toric |
42,315 |
2,577 |
78.1 |
20.8 |
| * Ranking provided based on the duration
appearance (sec.). |
||||||
| 1 | Rena Tanaka | -Leopalace
21 -Morinaga Milk Industry Co., Ltd. |
11 | Koshiro
Matsumoto (Teruaki Fujima) |
-Kowa
Shinyaku Co., Ltd. -Asahi Beer |
| 2 | Yuko Jougasaki | -Alico Japan | 12 | David Beckham | -vodafone -Tokyo Beauty Center |
| 3 | Nanako Matsushima | -Kirin
Beverage -Sumitomo Life Insurance Co. |
13 | Kenji Sakaguchi | -NTT
DoCoMo -Zespri International Japan Ltd. |
| 4 | Kazuki Kosakai | -Ebara
Foods Industry Co., Inc. -Nakayama Group |
14 | Toshio Kakei | -House
Foods -Toyota Motor Co., Ltd. |
| 5 | Masahiko Nishimura | -Leopalace
21 -Yamanouchi Pharmaceutical Co., Ltd. |
15 | Miho Kanno | -Choya
Umeshu -Asahi Mutual Life Insurance Co., Ltd. |
| 6 | Misaki Ito | -Choya
Umeshu -Mazda Motor Corp. |
16 | Ken Shimura | -Alico
Japan -Meiji Seika Kaisha Ltd. |
| 7 | Rei Kikukawa | -JVC -Aoki |
17 | Hiroshi Abe | -Sapporo
Breweries Ltd. -Sekisui Chemical Co., Ltd. |
| 8 | Naoko Iijima | -Hikkoshisha
Co., Ltd. -BIG ORANGE |
18 | Naomi Zaizen | -Kowa
Shinyaku Co., Ltd. -Riken Vitamin Co., Ltd. |
| 9 | Uno Kanda | -House
Foods -Kose Corp. |
19 | Bob Sapp | -Four
Seeds -Matsushita Electric Industrial CO., Ltd. |
| 10 | Kane Kosugi | -House
Foods -Taisho Pharmaceutical Co., Ltd. |
20 | Haruhiko Kato | -Tokyo-Mitsubishi
Cash One Ltd. -House Foods |
Kanto
area |
Kansai
area |
Nagoya
area |
