TV Commercial running volume of first half of 2004 (January through June)
August 10, 2004
Commercial volume by celebrity
(Top 20 celebrities in Nagoya area, Jan.-Jun., 2004)
- When we review the commercial volume by celebrity in Jan. - Jun., 2004, "Kyoko Hasegawa", ex-model and performed in commercials for NTT DoComo Toukai and Canon was ranked no.1 as she jumped up from the previous year's rank no. 118, followed by Yuko Jougasaki who is appearing in a long commercial of Alico Japan. Out of the celebrities that ranked in Top 20 in the previous year, 7celebrities ranked in Top 20 this time again and 13 newcomers ranked in Top 20.
- Out of the above 13 newcomers, the celebrities who ranked in Top 20 for the first time since 2001 are 5 as follows: "Lasa-r Ishii" no. 5 and "Ayako Kisa", no. 6, both appearing in a long commercial of Alico Japan, "Hideki Matsui" rank no. 13, "Makoto Fujita" rank no. 16 and "Senichi Hoshino" rank no. 17.
| Reference: Feb., 2004 |
||||||
| Rank | Celebrity | Major commercials appeared | Appearance Duration (Sec.) |
Appearance Commercial number (number) |
Familiarity (%) |
Popularity (%) |
|---|---|---|---|---|---|---|
| 1 | Kyoko Hasegawa | -NTT DoCoMo Toukai FOMA -Canon PIXUS -Nippon Life Insurance Co. Ikiru Chikara Sky Select EX |
101,760 |
6,299 |
62.9 |
19.2 |
| 2 | Yuko Jougasaki | -Alico Japan Insurance Products -Alico Japan Yokubari Hoken 60 -Alico Japan Tegoro de Gacchiri Nyuuin Hoken |
82,500 |
1,280 |
-
|
-
|
| 3 | Takeo Chii | -American Home Assurance Co. Korekarada -Sankyo -Zenyaku Kogyo Shin Licoris Zenyaku |
75,150 |
1,907 |
91.2 |
23.2 |
| 4 | Aya Ueto |
-Apamanshop
Co., Ltd. |
71,115 |
4,568 |
86.3 |
26.0 |
| 5 | Lasa-r Ishii | -Alico Japan Yokubari Hoken 60 -Alico Japan Sukoshi de Anshin Shuushin Iryou Hoken -Alico Japan Moraete Gacchiri Nyuuin Hoken |
67,440 |
2,212 |
97.3 |
21.7 |
| 6 | Ayako Kisa | -Alico Japan Yokubari Hoken 60 -Alico Japan Sukoshi de Anshin Shuushin Iryou Hoken -Alico Japan Moraete Gacchiri Nyuuin Hoken |
64,515 |
2,175 |
-
|
-
|
| 7 | Ai Kato |
-NTT
DoCoMo Toukai |
54,855 |
3,485 |
78.1 |
20.8 |
| 8 | Otoha |
-Artnature
Inc. Corporate PR |
53,745 |
3,526 |
79.0 |
15.8 |
| 9 | Yukie Nakama | -KDDI EzWeb -Otsuka Pharmaceutical Co., Ltd. Amino-Value -KDDI WIN |
53,400 |
3,103 |
82.9 |
39.6 |
| 10 | Hitomi Kuroki | -House Foods Kokumaro Curry -Lion Day-fresh Soflan -Nippon Menade Cosmetic Co., Ltd. |
53,310 |
3,366 |
95.2 |
50.2 |
| 11 | Yuka | -Chubu Electric Power Inc. commuf@ -Meiko Gijuku -Suntory Calori |
53,115 |
3,537 |
95.8 |
34.6 |
| 12 | Kenji Sakaguchi | -Aeon Corp. -NTT DoCoMo Toukai FOMA -Zespri International Japan Ltd. |
52,875 |
3,408 |
90.8 |
30.3 |
| 13 | Hideki Matsui | -Meiji Yasuda Life Insurance Co. Life account LA Double -Suntory Super Magnum Dry -Kagome Yasai Seikatsu 100 |
50,850 |
3,076 |
97.9 |
47.6 |
| 14 | Hiroshi Abe | -VISA International Visa Card -Sekisui Domani Zero Style -Sekisui Miole Zero Style |
49,320 |
2,922 |
88.5 |
30.3 |
| 15 | Noriko Sakai | -Chubu Electric Power Inc. -Noshin -Kao Attack Hyohakuzai in |
48,810 |
2,676 |
90.4 |
22.9 |
| 16 | Makoto Fujita | -Token Corporation -Totsu Travel -Youmeishu |
48,465 |
3,107 |
95.4 |
20.3 |
| 17 | Senichi Hoshino | -American Home Assurance Co. The Otona no Iryou Hoken
-Kirin beverage FIRE GOLD RUSH -Sanaru Co., Ltd. |
45,345 |
1,995 |
-
|
-
|
| 18 | Takaya Kamikawa | -Kowa Kyabejin Kowa S -Chubu Electric Power Inc. -Toshin Juken |
43,500 |
2,571 |
62.6 |
21.9 |
| 19 | Nanako Matsushima | -Kirin Beverage Namacha -Maxfactor Lipfinity Pro -Maxfactor Facefinity Pro UV |
42,915 |
2,528 |
96.0 |
44.8 |
| 20 | Akiko Yada | -AFLAC JAPAN Isshou Issho no Iryou Hoken EVER -Kao Sofina Raycious Ray Select Powder -Georgia Emerald Mountain |
42,630 |
2,715 |
79.6 |
42.7 |
| * Ranking provided based on the duration
appearance (sec.). |
||||||
| 1 | Yuko Jougasaki | -Alico Japan | 11 | Misaki Ito | -Choya Umeshu -Mazda Motor Corp. |
| 2 | Rena Tanaka | -Leopalace 21 -Morinaga Milk Industry Co., Ltd. |
12 | Naoko Iijima | -Hikkoshisha -INAX |
| 3 | Kenji Sakaguchi | -NTT DoCoMo Toukai -Aeon Corp. |
13 | Koshiro Matsumoto (Teruaki Fujima) |
-Kowa Shinyaku Co., Ltd. -Asahi Beer |
| 4 | Otoha | -Artnature | 14 | Hiroshi Abe | -Sapporo Breweries Ltd. -Sekisui Chemical Co., Ltd. |
| 5 | Masahiko Nishimura | -Leopalace 21 -Yamanouchi Pharmaceutical Co., Ltd. |
15 | Ken Shimura | -Alico Japan -Meiji Seika Kaisha Ltd. |
| 6 | Kumiko Endo | -AViVA -Kyotei Kouhou Center |
16 | Kane Kosugi | -House Foods -Taisho Pharmaceutical Co., Ltd. |
| 7 | Kazuki Kosakai | -Ebara Foods -Nakayama Group |
17 | Bob Sapp | -Four Seeds -Matsushita Electric Industrial CO., Ltd. |
| 8 | Takaya Kamikawa | -Kowa Shinyaku Co., Ltd . -Chubu Electric Power Inc. |
18 | Rei Kikukawa | -Takara Shuzo Co., Ltd. -Suzuki Motor Corp. |
| 9 | Guts Ishimatsu | -AViVA | 19 | Hitomi Kuroki | -Nippon Menard Cosmetic Co., Ltd. -DyDo DRINCO |
| 10 | Nanako Matsushima | -Kirin Beverage -Sumitomo Life Insurance Co. |
20 | Masafumi Nakayama | -Kirin Brewery Co., Ltd. -Nestle Japan |
Kanto
area |
Kansai
area |
Nagoya
area |
