"Mobile 2004" English edition, Japanese Mobile Phone Marketing data.

November 16, 2004

Survey Output

E-mail usage frequency on Mobile phone

Approx. 90% of Male and Female aged 12-59 use e-mail function. More than 60% use at least once a day. The younger, the more frequently they use, and approx. 90% of 12-19 years old use at least once a day.

	(N)		More than a couple of times / month
Total users	1202		87.2
Total Males	614		82.3
Total Females	588		92.5
M&F 12-19	149		98.6
M&F 20-29	317		94.3
M&F 30-39	331		92.7
M&F 49-49	210		82.8
M&F 50-59	195		62.6

Hourly usage of e-mail on Mobile phone (Source: Diary questionnaire)

Reviewing the usage time on weekdays, e-mail is frequently used in time slots of 12-13, 18-19, 20-23, break time and after work.

<Hourly use of e-mail function>	<E-mail use by location (weekday average)>

Mobile Phone Functions and Services Desired in the Future

Function such as "GPS/Navigation system" and "Video phone (TV phone)" are popular among Males. On the other hand, communication function such as "Photo e-mail" and "Movie e-mail" are considered to be important among Females.

		Total Users (1202)	Total Males (614)	Total Females (588)
Photo e-mail		38.7	33.7	43.9
Video phone (TV phone)		37.2	39.9	34.4
Movie e-mail		35.8	31.9	39.8
GPS/Navigation system		34.0	42.2	25.5
High-speed data communications		21.7	27.9	15.3
International roaming service		20.0	17.4	22.8
Game applications		18.6	20.8	16.2
Voice and tone effects  used in ringtone melodies		15.6	13.7	17.7
Credit card installed in mobile phone		15.1	19.2	10.7
Infrared communications function		14.5	15.3	13.6
Two-dimensional bar code service		10.5	11.2	9.7
Movie contents		9.2	11.2	7.1
Movie Commercial		5.3	6.0	4.6
None		11.9	12.1	11.7
(%)