Radio Rating Research of October, 2004
December 2004
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of October, 2004
Survey Outline.
 Survey
method: |
Mail survey (diary) ·Portable questionnaire |
| Survey
area: |
Tokyo Metropolis area ( Tokyo 35km radius) |
| Respondents:
|
M&F 12-69 yrs. old ( 3,000 samples ) |
| Response
rate: |
95.1% ( 2,853s ) |
| Sampling
method: |
Random 2-stage sampling |
| Survey
period: |
1 week, Oct. 18, 2004 (Mon) - Oct. 24, 2004 (Sun) |
October, 2004 Radio Rating Research in Metropolis
| [ I ]How frequently persons tune in to radio? [(Radio contact ratio per week |
[ II ]Where do they tune in to the radio? (Share of listening minutes |
 |
 |
| The ratio of persons who listened to the radio in one week reaches more than
75% among Men & Women 12 - 69 years old. Also, the average listening duration (cumulated one week) is 13.7 hrs., i.e., persons listen to the radio approx. 2 hrs. a day. |
Radio is a medium with a character that is often listened out-of-home and that ratio reaches more than 50%. This once again certifies the fact that Radio is a medium that is tuned in to both inside home and out-of-hom e. |
