Radio Rating Research of December, 2004
January 14, 2005
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of December, 2004
|Survey method:||Mail survey (diary) ·Portable questionnaire|
|Survey area:||Tokyo Metropolis area ( Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old ( 3,000 samples )|
|Response rate:||95.6% ( 2,869s )|
|Sampling method:||Random 2-stage sampling|
1 week, Dec. 13, 2004 (Mon) - Dec. 19, 2004 (Sun)
October, 2004 Radio Rating Research in Metropolis
[ I ]How frequently persons tune in to radio?
(Radio contact ratio per week
[ II ]Where do they tune in to the radio?
(Share of listening minutes
|The ratio of persons who listened to the radio in one week reaches more than 74% among Men & Women 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 13.6 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.
Radio is a medium with a character that is often listened out-of-home and that ratio reaches more than 50%. This once again certifies the fact that Radio is a medium that is tuned in to both inside home and out-of-home.