Radio Rating Research in Tokyo Metropolis area of February, 2005
March 16, 2005
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of February, 2005.
Survey Outline
 Survey
method: |
Mail survey (diary) .Portable questionnaire |
| Survey
area: |
Tokyo Metropolis area ( Tokyo 35km radius) |
| Respondents:
|
M&F 12-69 yrs. old ( 3,000 samples ) |
| Response
rate: |
94.8% ( 2,845s ) |
| Sampling
method: |
Random 2-stage sampling |
| Survey
period: |
1 week, February21 (Mon) – February 27 (Sun), 2005 |
February, 2005 Radio Rating Research in Tokyo Metropolis
| [ I ]How frequently persons tune in to radio? (Radio contact ratio per week cumulated one week: 5:00-29:00) |
[ II ]Where do they tune in to the radio? (Share of listening minutes by place Mon-Sun:5:00-29:00) |
 |
 |
| The ratio of persons who listened to the radio in one week reaches more than 75% among Men & Women, 12 - 69 years old. Also, the average listening duration (cumulated one week) is 13.8 hours, i.e., persons listen to the radio approximately 2 hours a day. |
Radio is a medium with a character that is often listened out-of-home and that ratio reaches over 50%. |
