Ishikawa Prefecture reads the most Major League Baseball articles
- A summary of the results of the 4th J-READ Nationwide Newspaper Survey -
March 23, 2005
Marketing data from J-READ
Ownership and usage of IT related products increased
The following data shows a comparison with the 2003 survey for hobbies and leisure activity, usage of durable goods and service facility use.
There was considerable growth in personal computer, digital cameral, audio and other hardware usage as well as for the services (internet shopping, digital cameral print services, ADSL and fiber optic communication) that accompany these products.
- Hobbies & Leisure activity
As the 2006 Soccer World Cup draws closer, there was a significant increase in the viewing of Japan National Team soccer games. There was also a tendency to enjoy sports and movies indoors and outdoors. - Durable goods usage
Usage of digital cameras, notebook computers and other IT products saw an increase.
- Service/Facility usage
Internet shopping grew remarkably. There was also a rise in the percentage of IT infrastructure in use such as ADSL and fiber optics.
Hobbies & Leisure Activity (1 year period)
*Selection of data that has shown an increase from the 2003 survey2004 |
2003 (%) |
Difference (%) |
|
| Viewed Japan National Team soccer match (including TV) | 40.0 |
36.5 |
3.5 |
| PC | 51.5 |
49.4 |
2.1 |
| Watched videos (movie video, DVD, etc.) | 54.6 |
52.5 |
2.1 |
| Watched movies (non-animation foreign films) | 49.4 |
47.6 |
1.8 |
| Viewed other sports games (including TV) | 38.9 |
37.2 |
1.7 |
Durable Goods Usage
*Selection of data that has shown an increase from the 2003 survey2004 |
2003 (%) |
Difference (%) |
|
| Digital Camera | 49.1 |
41.5 |
7.6 |
| Washlet Toilet | 44.0 |
38.3 |
5.7 |
| Notebook PC | 40.9 |
37.0 |
3.9 |
| Portable Audio (CD, MD, etc.) | 27.5 |
23.7 |
3.8 |
| ETC System | 6.0 |
3.0 |
3.0 |
Service & Facility Usage (for 1 year)
*Selection of data that has shown an increase from the 2003 survey2004 |
2003 (%) |
Difference (%) |
|
| Online Shopping | 26.6 |
21.7 |
4.9 |
| Print Services for Digital Cameras | 14.6 |
10.3 |
4.3 |
| ADSL | 24.3 |
20.1 |
4.2 |
| Electric Appliance Stores | 66.3 |
63.7 |
2.6 |
| Fiber Optic Communication | 5.7 |
3.2 |
2.5 |
Kyushu and Tohoku prefectures aim for healthier meals and food products while Tokyo and Kansai ranked high for gourmet dining.
Comparison of dining and food habits sorted by prefecture.
Kyushu prefectures like Okinawa and Miyazaki and Tohoku areas such as Fukushima and Miyagi ranked high in the healthy lifestyle oriented topics (marked by •), Prefectures where there is a high concentration of elderly ranked high in the results.
Taking supplements and other special health foods was popular in Okinawa and Tokyo.
Tokyo along with Kyoto, Osaka and other Kansai areas topped the list in the gourmet related topics.
Social/Lifestyle related questions (Percentage of people who answered "yes")
*Selection of questions related to meals and food
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