People Meter Survey is started in Nagoya area from April 4, 2005 (Mon)
March 31, 2005
On April 4, Video Research Ltd. will start an Individual TV Audience Measurement in the Nagoya area. (Data delivery takes place from April 5.)
The system to be introduced in the Nagoya area is by PM (People Meter), and has already been introduced in the Kanto area since April 1997 and in the Kansai area in April 2001. It enables to measure both household ratings and individual ratings simultaneously.
Implementing PM survey means that it would be possible to provide household ratings and individual ratings minute by minute every day. Analysis in further depth will be enabled realizing highly upgraded media marketing data just like in the Kanto and Kansai areas.
The TV Rating data will be provided to our clients subscribing to "iNEX2," the data service system via the Web.
Comparison of Survey Outline
| Before PM survey (current) | |||
| Household rating |
Individual rating |
||
 Survey
method: |
PM survey | Online meter | Diary type |
| Survey
area: |
Same as at present | Gifu, Aichi and Mie (not entire prefectures) | |
| No. of samples :
|
600 households | 250 households | 300 households (individuals within the households) |
| No. of surveyed TV sets : |
Up to 8 | Up to 3 | Up to 3 |
| Surveyed data : |
All data for 365 days | All data for 365 days | Data for one specific week every month |
| Survey starting date
: |
April 4, 2005 | September 14, 1964 | October 1966 |
| Date of daily report issuance (household), iNEX2 (household/individual) : |
Next day | Next day | - |
