Celebrities' Images Survey in China
Top Favorites: Andy Lau and Maggie Cheung;
Takuya Kimura and Noriko Sakai Are Top Japanese Celebrities
- Results for the first "MingXing Survey" summarized -
April 8, 2005
Video Research Ltd. engages in international business with an aim to cope with the globalization of the market. As a part of this international business, it implemented a Celebrities' Images Survey in China, "MingXing Survey" (implemented in December 2004).
The results of the survey are summarized as follows.
This survey was planned to provide information that can be used as basic data when casting for TV programs and commercials aired in China. It is the Chinese version of the "Celebrities' Images Survey" that we implemented in Japan (starting in 1973, it was implemented every February and August within a 30km radius of the Tokyo metropolitan area). In this survey, we studied the popularity, name recognition and images of 400 celebrities, actors and athletes that appear on TV in Beijing, Shanghai and Guangzhou in China.
Upon implementing the survey, we formed a partnership with the Shanghai Radio, Film & Television Information Consulting Co., Ltd (SRFTIC).
From the survey results
⇒According to the first "MingXing Survey", the top favorite male celebrity was Andy Lau, and the top favorite female celebrity was Maggie Cheung.
- Male celebrity
- Andy Lau, an actor of high profile in Asia, mainly in Hong Kong, obtained the top favorite position. He was followed by international action star and film director Jackie Chan with a narrow margin. Chow Yun Fat placed third.
- Female celebrity
- Maggie Cheung, an actress from Hong Kong, obtained the top position. The second place was obtained by Ruby Lin, an actress and singer from Taiwan, followed by Cecilia Cheung.
|Popularity of male celebrities (Total)||Popularity of female celebrities (Total)|
|1||/Andy Lau||81.1||1||/Maggie Cheung||74.9|
|2||/Jackie Chan||80.4||2||/Ruby Lin||67.2|
|3||/Chow Yun Fat||78.8||3||/Cecilia Cheung||66.4|
|4||/Li Jet||74.2||4||/Gigi, Angie||64.9|
|5||/Stephen Chow||73.9||5||/Rosamund Kwan||62.8|
|6||/Jacky Cheung||72.3||6||/Cheng Sau-Man, Sammi||62.3|
|8||/Tony Leung CW||68.1||8||/Andy Lam Yik Lin||62.0|
|9||/Emil Chau||67.8||9||/Carina Lau||60.3|
|10||/Zhang Guoli||66.3||9||/Ren´e Liu||60.3|
⇒When viewing the popularity of Japanese celebrities only, Takuya Kimura and Noriko Sakai obtained the top positions for male and female respectively. Among the Korean celebrities, Cha Tae Hyun and Kim Hee Sun were the top favorites.
Japanese male celebrities
Japanese female celebrities
|1||/Takuya Kimura||31.8||1||/Noriko Sakai||38.3|
Korean male celebrities
Korean female celebrities
|1||/Cha Tae Hyun||26.2||1||/Kim Hee Sun||39.2|
|Surveyed area:||Beijing, Shanghai, Guangzhou|
|Respondents:||Males and females ages 15-45|
|Sampling method:||Area sampling based on the population ratio of each metropolitan area|
|Sample size:||1200 samples in total|
|Survey period:||December 2004|
|Survey method:||Direct visit & face-to-face interview|
Popularity/name recognition/image evaluation of the celebrity
Company profile for Shanghai Radio Film & Television Information Consulting Co., Ltd
|Company name:||Shanghai Radio, Film & Television Information Consulting Co., Ltd|
|General Manager:||Mr.Zhou Jing|
|Address:||Room1608,No.511 Wei-hai Rd. Shanghai,P.R.C|
|Founded:||1996 (100% owned subsidiary of Shanghai Media Group)|
|Descriptions of business:||Media survey, various ad-hoc surveys|