Video Research Ltd. summarized the trends in TV commercials aired during January to June 2005.
August 10, 2005
Commercial Volume by Celebrity
(Top 20 celebrities in Kansai area, January - June, 2005)
- As for celebrities appearing on TV during January to June 2005 in Kansai Region, in the number one place is "Kenji Sakaguchi," who appears in NTT DoCoMo Kansai and Kirin Brewery commercials, increasing his position significantly from 84th last year. He is followed by "Aya Matsuura," who appears in Seiko Epson and SKY PerfecTV commercials, and in third was "Maki Mizuno," who was top last year.
- Eight of those who were in the top 20 in the same period last year also ranked in the top 20 this year. Therefore, there were 12 new people.
- Among the 12 new people, there were 9 who first appeared in the top 20 in the same period since 2001: "Kenji Sakaguchi," "Michiko Shimizu," "Akiko Yada," "Ai Kato," "Ayako Nakazato," "Ichiro Zaitsu," "Tomomitsu Yamaguchi," "Koyuki" and "Satomi Kobayashi."
* The ranking is based on the number of aired seconds.
| Rank | Celebrity | Major commercials appeared | Appearance Duration (Sec.) |
Appearance Commercial Number (number) |
|---|---|---|---|---|
| 1 | Kenji Sakaguchi | -NTT DoCoMo Kansai, Inc., FOMA -Kirin Brewery Co., Ltd, Kirin Tanrei Nama -Honda Motor Co., Ltd, Airwave |
83,400
|
5,301
|
| 2 | Aya Matsuura | -Seiko Epson Corp., MACH JET Colario -SKY Perfect Communications Inc., SKY PerfecTV -Nissin Food Products, Yakisoba U.F.O. |
71,810
|
4,585
|
| 3 | Maki Mizuno | -Osaka Gas Co., Ltd -Osaka Gas Co., Ltd, Glass Top Stove -Osaka Gas Co., Ltd, ECO WILL |
64,590
|
3,682
|
| 4 | Ryoko Yonekura | -Kowa Company Ltd, Banterin Kowa Cataplasm S -Q&P Kowa GOLD -Daito Trust Construction Co., Ltd |
64,455
|
4,216
|
| 5 | Aya Ueto | -Apamanshop Network Co., Ltd -Sompo Japan Insurance Inc., Dr Japan -Otsuka Pharmaceutical Co., Ltd, Oronamin C |
63,095
|
3,958
|
| 6 | Norika Fujiwara | -Leo Palace 21 Corporation -Rohto Pharmaceutical Co.,Ltd, Bikatsu Koubou Products -Coca-Cola (Japan) Company Ltd, Georgia products |
58,740
|
3,715
|
| 7 | Michiko Shimizu | -ALICO (American Life Insurance Company), Shikkari Nyuuin Hoken -ALICO JAPAN, Sukoshi de Anshin Shuushin Iryou Hoken -ALICO JAPAN, Isshou Omakase Nyuuin Hoken |
55,020
|
968
|
| 8 | Yukie Nakama | -KDDI Corporation, WIN -KDDI Corporation, Ezweb -West Japan Railway Company, ICOCA |
53,760
|
3,308
|
| 9 | Akiko Yada | -Aflac, Shourai Hokenryou ga Hangaku ni Naru Iryou Hoken EVER HALF -Kao Corporation, Sofina Raycious Bright Shift Powder -Coca-Cola (Japan) Company Ltd, Sokenbicha |
49,695
|
3,086 |
| 10 | Hideki Matsui | -Toshiba Corporation, Chotto Time Face -Meiji Yasuda Life Insurance Company, Life Account L.A. Double -Kagome Co., Ltd, Yasai Ichinichi Kore Ippon |
46,965
|
2,809 |
| 10 | Yuji Oda | -Nihon Tsushin Kyouiku Renmei Inc -JCB Card -Asahi Breweries Ltd, Shinnama |
46,965 |
3,086 |
| 12 | Ai Kato | -NTT DoCoMo Kansai, Inc. -NTT DoCoMo Kansai, Inc., FOMA -Aeon Corp. |
44,940 |
2,729 |
| 13 | Takeo Chii | -American Home Assurance Company, Korekarada -Oyatsu Company Ltd, Karikari Babystar -Zenyaku Kogyo, Shin Licoris Zenyaku |
44,670 |
1,478 |
| 14 | Ayako Nakazato | -Sony Assurance Inc -Kobayashi Pharmaceutical Co., Ltd, Lanacane S |
43,485 |
764 |
| 15 | Ichiro Zaitsu | -TakemotoPiano -Asahi Soft Drinks Co., Ltd, Non-caffeine Juroku-Cha -Nihon Furuhappu |
43,425 |
2,765 |
| 16 | Tomomitsu Yamaguchi | -Kirin Brewery Co.,Ltd, Nodogoshi Nama -NTT Communications, Inc. -NTT Communications, Inc., Pl@tinum Line |
42,360 |
2,798 |
| 17 | Lasa-r Ishii | -ALICO Japan, Isshou Omakase Nyuuin Hoken -SHARP Corporation, products in general -SHARP Corporation, Digital High Vision Recorder |
42,180 |
1,080 |
| 18 | Koyuki | -Matsushita Electric Industrial Co., Ltd, Viera -Toyota Motor Corporation, Isis -Suntory Ltd, Macadia |
42,000 |
2,459
|
| 19 | Satomi Kobayashi | -The Kansai Electric Power Co., Inc -Shikishima Baking Co., Ltd, Pasco bread -Shikishima Baking Co., Ltd, Business PR |
41,355
|
2,649
|
| 20 | Misaki Ito | -Mazda Motor Corporation, DEMIO -Vodafone K.K. -Choya Umeshu Co., Ltd, Sarari Umeshu |
40,725 |
2,586
|
|
* Ranking provided based on the duration appearance
(sec.). |
||||
| 1 | Maki Mizuno | -Osaka Gas Co., Ltd. | 11 | Hideki Matsui | -Meiji Yasuda Life Insurance Co. |
| 2 | Kyoko Hasegawa | -Canon
-NTT DoCoMo Kansai |
12 | Hitomi Kuroki | -Lion Co. -Choya Umeshu |
| 3 | Yukie Nakama | -West Japan Railway Company
-KDDI |
13 | Beat Takeshi | -Osaka Gas Co., Ltd. -DyDo DRINCO, INC. |
| 4 | Takeo Chii | -American Home Assurance Co. -Sankyo |
14 | Hiroshi Abe | -VISA International -Sekisui Chemical Co., Ltd. |
| 5 | Yuko Jougasaki | -Alico Japan | 15 | Satoshi Tsumabuki | -KDDI -Matsushita Electric Industrial Co., Ltd. |
| 6 | Lasa-r Ishii | -Alico Japan | 16 | Nanako Matsushima | -Kirin Beverage -Maxfactor |
| 7 | Ayako Kisa | -Alico Japan | 17 | Bob Sapp | -Four Seeds -Matsushita Electric Industrial Co., Ltd. |
| 8 | Kumiko Okae | -The Kansai Electric Power Co., Inc. -House Foods |
18 | Mayumi Ono | -ACOM -Gillette Japan |
| 9 | Senichi Hoshino | -American Home Assurance Co. -Joshin Denki Co., Ltd. |
19 | Aya Matsuura | -SEIKO EPSON CORPORATION -Kirin Beverage |
| 10 | Aya Ueto | -Apamanshop Co., Ltd. -Otsuka Pharmaceutical Co., Ltd. |
20 | Norika Fujiwara | -Leopalace 21 -Toshiba |
Kanto
area |
Kansai
area |
Nagoya
area |
