Video Research Ltd. summarized the trends in TV commercials aired during January to June 2005.
August 10, 2005
Commercial Volume by Celebrity
(Top 20 celebrities in Nagoya area, January - June, 2005)
- As for celebrities appearing on TV during January to June 2005 in Nagoya Region, in the number one place is "Kenji Sakaguchi," who appears in NTT DoCoMo Tokai and Aeon commercials, increasing his position from 12th last year. In second place was "Ai Kato" (previously 7th) and third was "Koyuki."
- Eleven of those who were in the top 20 in the same period last year also ranked in the top 20 this year.
- Among the 9 new people, there were 7 who first appeared in the top 20 in the same period since 2001: "Koyuki," "Michiko Shimizu," "Aya Matsuura," "Masatoshi Nakamura," "Norika Fujiwara," "Yutaka Takagi (the former professional baseball player)" and "Tomomitsu Yamaguchi."
* The ranking is based on the number of aired seconds.
| Rank | Celebrity | Major commercials appeared | Appearance Duration (Sec.) |
Appearance Commercial Number (number) |
|---|---|---|---|---|
| 1 | Kenji Sakaguchi | -NTT DoCoMo TOKAI, Inc., FOMA -Aeon Corp. -Kirin Brewery Co., Ltd, Kirin Tanrei Nama |
117,030
|
7,578
|
| 2 | Ai Kato | -NTT DoCoMo TOKAI, Inc. -Aeon Corp. -NTT DoCoMo TOKAI, Inc., FOMA |
85,095
|
5,484
|
| 3 | Koyuki | -CHUBU Electric Power Co., Inc -Toyota Motor Corporation, Isis -Matsushita Electric Industrial Co., Ltd, Viera |
80,100
|
4,757
|
| 4 | Aya Ueto |
-Apamanshop Network Co., Ltd |
66,140
|
4,132
|
| 5 | Michiko Shimizu | -ALICO (American Life Insurance Company), Shikkari Nyuuin Hoken -ALICO JAPAN, Sukoshi de Anshin Shuushin Iryou Hoken -ALICO JAPAN, Isshou Omakase Nyuuin Hoken |
61,290
|
1,035
|
| 6 | Aya Matsuura | -Seiko Epson Corp., MACH JET Colario -SKY Perfect Communications Inc., SKY PerfecTV -Suzuki Motor Corporation, Let's 4 |
60,195
|
3,856
|
| 7 | Takaya Kamikawa |
-Kowa Company Ltd, Cabagin Kowa S |
60,120
|
3,615
|
| 8 | Masatoshi Nakamura |
-Toho Gas Co., Ltd, ECO WILL |
55,545
|
2,815
|
| 9 | Norika Fujiwara | -Leo Palace 21 Corporation -Coca-Cola (Japan) Company Ltd, Georgia products -Rohto Pharmaceutical Co., Ltd, Bikatsu Koubou Products |
55,380
|
3,495
|
| 10 | Ryoko Yonekura | -Kowa Company Ltd, Banterin Kowa Cataplasm S -Q&P Kowa GOLD -Daito Trust Construction Co., Ltd |
51,795
|
3,395
|
| 11 | Hiroshi Abe | -Sekisui Chemical Co., Ltd Housing Company, Gran-tsu-yu -Visa International, Visa Card -Johnson & Johnson K.K., Reach Gum Disease Countermeasures |
45,540
|
2,448
|
| 12 | Hideki Matsui | -Toshiba Corporation, Chotto Time Face -Meiji Yasuda Life Insurance Company, Life Account L.A. Double -Misawa Homes Holdings Inc, Business PR |
44,565
|
2,666
|
| 13 | Akiko Yada | -Aflac, Shourai Hokenryou ga Hangaku ni Naru Iryou Hoken EVER HALF -Kao Corporation, Sofina Raycious Bright Shift Powder -Coca-Cola (Japan) Company Ltd, Sokenbicha |
43,485
|
2,674
|
| 14 | Masahiro Nakai | -Japan Racing Association -Lion Corporation, GuronsanRed -Suntory Ltd, Boss Rainbow Mountain Blend |
43,080
|
2,493
|
| 15 | Kyoko Hasegawa | -NTT DoCoMo TOKAI, Inc., FOMA -Canon Inc, Pixus -NTT DoCoMo TOKAI, Inc. |
42,525
|
2,531
|
| 16 | Yukie Nakama | -KDDI Corporation, WIN -KDDI Corporation, EZweb -Nissin Food Products, Chicken Ramen |
41,415
|
2,504
|
| 16 | Yutaka Takagi | -Artnature Inc, HAIR FOR LIFE |
41,415
|
2,650
|
| 18 | Takeo Chii | -American Home Assurance Company, Korekarada -Oyatsu Company Ltd, Karikari Babystar -Zenyaku Kogyo, Shin Licoris Zenyaku |
41,400
|
1,296
|
| 19 | Tomomitsu Yamaguchi | -Kirin Brewery Co., Ltd, Nodogoshi Nama -NTT Communications, Inc. -NTT Communications, Inc., Pl@tinum Line |
40,065
|
2,641
|
| 20 | Hitomi Kuroki | -House Foods Corp., Kokumaro Curry Special -Nippon Menard Cosmetic Co., Ltd, Colax Ex -House Foods Corp., Kokumaro Curry products |
38,270
|
2,324
|
| * Ranking provided based on the duration
appearance (sec.). |
||||
| 1 | Kyoko Hasegawa | -NTT DoDoMo Toukai -Canon |
11 | Yuka | -Chubu Electric Power Inc. -Meiko Gijuku |
| 2 | Yuko Jougasaki | -Alico Japan | 12 | Kenji Sakaguchi | -Aeon Corp. -NTT DoCoMo Toukai |
| 3 | Takeo Chii | -American Home Assurance Co. -Sankyo |
13 | Hideki Matsui | -Meiji Yasuda Life Insuranc Co.
-Suntory |
| 4 | Aya Ueto | -Apamanshop Co., Ltd. -Otsuka Pharmaceutical Co., Ltd |
14 | Hiroshi Abe | -VISA International -Sekisui Chemical Co., Ltd. |
| 5 | Lasa-r Ishii | -Alico Japan | 15 | Noriko Sakai | -Chubu Electric Power Inc. -Arax |
| 6 | Ayako Kisa | -Alico Japan | 16 | Makoto Fujita | -Token Corporation -Totsu Travel |
| 7 | Ai Kato | -NTT DoCoMo Toukai -Kanebo Cosmetics Inc. |
17 | Senichi Hoshino | -American Home Assurance Co. -Kirin Beverage |
| 8 | Otoha | -Artnature Inc. -Suntory |
18 | Takaya Kamikawa | -Kowa -Chubu Electric Power Inc. |
| 9 | Yukie Nakama | -KDDI -Otsuka Pharmaceutical Co. ltd. |
19 | Nanako Matsushima | -Kirin Beverage
-Maxfactor |
| 10 | Hitomi Kuroki | -House Foods -Lion Co. |
20 | Akiko Yada | -AFLAC JAPAN -Kao |
Kanto
area |
Kansai
area |
Nagoya
area |
