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Marketing Data gained from the J-READ survey

J-League Soccer is strongly community-based

While nationwide the Kashima Antlers are the most popular J-League soccer team with nearly 10% support, measured on a local level in support for the respective home-team, Albirex Niigata enjoys by far the highest level of support. This can be explained by the concept of community-based provincial teams, which enjoy high levels of favorability and support in their respective regions.

<Nationwide Team Popularity>		<Home-team Popularity>
*Top 10		*Top 10
1 Kashima Antlers 9.7 2 Gamba Osaka 9.4 3 Jubilo Iwata 9.2 4 Urawa Reds 8.8 5 Yokohama F Marinos 6.5 6 Nagoya Grampus Eight 4.8 7 Tokyo Verdy 1969 4.2 8 Consadole Sapporo 3.3 9 Shimizu S-Pulse 2.8 10 Cerezo Osaka 2.5 10 Sanfrecce Hiroshima 2.5 (%)		1 Albirex Niigata Niigata 70.7 2 Oita Trinita Oita 69.4 3 Kashima Antlers Ibaraki 66.3 4 Sanfrecce Hiroshima Hiroshima 66.0 5 Vegalta Sendai Miyagi 60.6 6 Consadole Sapporo Hokkaido 58.9 7 Montedio Yamagata Yamagata 57.8 8 Urawa Reds Saitama 53.1 9 Jubilo Iwata Shizuoka 52.5 10 Sagan Tosu Saga 51.3 (%)

Also high levels of support for local teams in Pro-Baseball

While nationwide the Yomiuri Giants are the most popular Pro-Baseball team with over 30% support, measured on a local level in support for the respective home-team, the Fukuoka Softbank Hawks enjoys by far the highest level of support with 78%. This can be explained by the concept of community-based provincial teams, which enjoy high levels of favorability and support in their respective regions. Favorability of local teams and the regional league is highly visible, independent of being new or old.

<Nationwide Team Popularity>		<Home-team Popularity>
*Top 4		*Top 6
1 Yomiuri Giants 30.9 2 Hanshin Tigers 23.5 3 Fukuoka Softbank Hawks 13.2 4 Chunichi Dragons 8.2 (%)		1 Softbank Hawks Fukuoka 78.0 2 Toyo Carp Hiroshima 70.7 3 Chunichi Dragons Aichi 62.3 4 Hanshin Tigers Hyogo 61.2 5 Nippon-Ham Fighters Hokkaido 60.2 6 Tohoku Rakuten Golden Eagles Miyagi 58.2 (%)

 

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