Press Release

“Keitai (Mobile Phone/PHS) 2006 edition” survey report now available!

April 5, 2006

“Keitai (Mobile Phone/PHS) 2006 edition” report (Japanese version only) is released by Video Research Interactive, Inc., which provides Internet Audience data in Japan.

The report focuses on the “Usage of Mobile Phone as Media” and summarizes the Mobile Phone/PHS User Profile.

In addition to the User Profile, the survey items includes “Mobile Phone usage status”, “Awareness/usage of Mobile Phone site”, “Usage Time Slot by Mobile Phone/PHS function”, “Status of New Service penetration”, etc. The report covers the detailed information such as “when and how” the Mobile Phone/PHS are used by consumers.

Top line report from the survey result

*Number portability service: The service that allows the Mobile phone/PHS users to use the current phone number even after they change the Mobile phone/PHS carrier.

Survey outline of “Keitai (Mobile Phone/PHS) 2006 edition”

Respondents: Owners of Mobile phone/PHS/Residents in Tokyo & 3 prefectures in Kanto area/Men & Women 12-59 years old (excluding elementary school students)
Number of respondents: 1,500s (Effective response 1,163, Response rate 77.5%)
Survey method: Mail survey
Survey period: January 16, 2006 (Mon) - January 22, 2006 (Sun)
Deliverables: 2 issues of Report
“Mobile phone usage report” (A4 size paper x 151 pages)
“Mobile phone web site profile report (A4 size paper x 65 pages)
*Analysis software available which allows to tabulate the entire survey items

 

Usage ratio of each function of Mobile phone/PHS
(Usage ratio among the respondents
who use Mobile phone/PHS at least once a week)

Usage ratio of each function of Mobile phone/PHS (Usage ratio among thre respondents who use Mobile phone/PHS at least once a week)


Time slot for Mail function usage by Men & Women 12-19 years old
(Weekday Average)
Overall, women use mail function more aggressively than men.

Time slot for Mail function usage by Men & Women 12-19 years old (Weekday Average) Overall, women use mail function more aggressively than men.


Respondents aware of Number portability service/intention
to change Mobile phone/PHS carrier

Respondents aware of Number portability service/intention to change Mobile phone/PHS carrier

Contact: Messrs. Moriya/Kato/Igarashi
  Video Research Interactive, Inc.
  Phone: +81-3-5540-6501
  Fax: +81-3-5540-6507
  e-mail: info@videoi.co.jp