About Video Research Ltd.
Video Research Ltd. (VR) is a full service marketing research company specializing in the filed of media research. Since its establishment in 1962, VR has been active in various research fields and has been the primary supplier of television audience measurement in Japan.
VR offers quality services for market research nationwide Japan and a wide range of other countries on a global basis.
- MEDIA RESEARCH SERVICES:
- Television Audience Measurement
- Radio Ratings
- Ad statistics for TV & Radio
- Magazine/Newspaper Readership
- Internet ratings
- Out-of-home Ad Measurement
- ACR (AUDIENCE & CONSUMER REPORT)
- Consumer database for media contact & product ownership/consumption
- Services currently available in Japan and in Thailand
- Strategic alliance with Global TGI
- DATA SUPPLY
- VR's syndicated database is provided via the proprietary system/software.
- CUSTOMIZED AD HOC RESEARCH SERVICES
- Quantitative research accommodates flexible research services such as Face-to-Face interview, On-line survey, Telephone Survey, Central Location Test, etc.
- Qualitative research guarantees client satisfaction with our state-of-the-art Focus Group Interview room, Hall Test room and other specialized research technology devices. Customized ad hoc survey with quality analysis is enabled when providing solutions to the individual subjects of respective clients; VR applies its established expertise and know-how obtained through building the syndicated database.
- GLOBAL PARTNERSHIP
