Press Release

Radio Rating Research in Tokyo Metropolis area of April, 2006

May 11, 2006

Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the release of the research result of April, 2006.

Survey Outline

Survey method: Mail survey (diary) , Direct visit & self-completion·Portable questionnaire
Survey area: Tokyo Metropolis area ( Tokyo 35km radius)
Respondents: M&F 12-69 yrs. old ( 3,000 samples )
Response rate: 91.5% ( 2,745s )
Sampling method: Random 2-stage sampling
Survey period:

2 weeks, April 10 (Mon) – April 23 (Sun), 2006

April, 2006 Radio Rating Research in Tokyo Metropolis

[ I ]How frequently persons tune in to radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to radio? Where do they tune in to the radio?
The ratio of persons who listened to the radio in one week reaches more than 70% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home.
Especially, radio is a medium with a character that is often listened out-of-home and that ratio reaches approx.55%.