Press Release

Radio Rating Research in Tokyo Metropolis and Osaka Metropolis area of June, 2006

July 13, 2006

Video Research Ltd. has been conducting Radio Research in 3 major areas in Japan, Tokyo Metropolis area, Osaka Metropolis area and Nagoya Metropolis area. At this time, we are delighted to announce the release of the research result of June, 2006 in Tokyo Metropolis and Osaka Metropolis.

Survey Outline

Survey method: Mail survey (one-week diary) , self-completion
Survey area: Tokyo Metropolis area ( Tokyo 35km radius)
Osaka Metropolis area (Osaka, Kyoto, Hyogo, Total 45 cities and 5 towns)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: Tokyo Metropolis area: 92.8% ( 2,783s )
Osaka Metropolis area: 95.2% ( 2,857s )
Sampling method: Random 2-stage sampling
Survey period:

Tokyo Metropolis area: 2 weeks, June 5 (Mon) - June 18 (Sun), 2006
Osaka Metropolis area: 1 week, June 5 (Mon) - June 11 (Sun), 2006

June, 2006 Radio Rating Research in Tokyo Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 72% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 13.7 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, the result of this time shows Out-of-home = 54%.

June, 2006 Radio Rating Research in Osaka Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?
The ratio of persons who listened to the radio in one week reaches almost 80% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 15.1 hrs., i.e., persons listen to the radio more than 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. The result of this time shows Inside home = 49% and Out-of-home = 51%.