Press Release

Radio Rating Research in Nagoya Metropolis area of June, 2006

July 18, 2006

Video Research Ltd. has been conducting Radio Research in Nagoya Metropolis area in Japan twice a year, in June and December. At this time, we are delighted to announce the release of the research result of June, 2006 in Nagoya Metropolis.

Survey Outline

Survey method: Mail survey (one-week diary) , self-completion Samples divided into halves in 2 waves, 1st wave samples fill in the 1st survey week and 2nd wave samples fill in the 2nd survey week
Survey area: Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: 78.4% ( 2,352s )
Sampling method: Random 2-stage sampling
Survey period: 2 weeks, June 12 (Mon) - June 25 (Sun), 2006

June, 2006 Radio Rating Research in Nagoya Metropolis

[ I ] How frequently persons tune
in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune
in to the radio?

(Share of listening minutes by place Mon-Sun: 5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches higher than 75% among Men & Women, 12 - 69 years old. Also, the average listening duration (cumulated one week) is 14.3 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, the result of this time shows “In the cars” is close to the half of the total share. When including “Except in the cars”, “Out-of-home” is 59% and “Inside home” is 41%.