Radio Rating Research in Nagoya Metropolis area of June, 2006
July 18, 2006
Video Research Ltd. has been conducting Radio Research in Nagoya Metropolis area in Japan twice a year, in June and December. At this time, we are delighted to announce the release of the research result of June, 2006 in Nagoya Metropolis.
|Survey method:||Mail survey (one-week diary) , self-completion Samples divided into halves in 2 waves, 1st wave samples fill in the 1st survey week and 2nd wave samples fill in the 2nd survey week|
|Survey area:||Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village)|
|Respondents:||M&F 12-69 yrs. old ( 3,000 samples each)|
|Response rate:||78.4% ( 2,352s )|
|Sampling method:||Random 2-stage sampling|
|Survey period:||2 weeks, June 12 (Mon) - June 25 (Sun), 2006|
June, 2006 Radio Rating Research in Nagoya Metropolis
[ I ] How frequently persons tune
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ] Where do they tune
(Share of listening minutes by place Mon-Sun: 5:00-29:00)
The ratio of persons who listened to the radio in one week reaches higher than 75% among Men & Women, 12 - 69 years old. Also, the average listening duration (cumulated one week) is 14.3 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.
Radio is a medium that is listened both inside home and out-of home. Especially, the result of this time shows “In the cars” is close to the half of the total share. When including “Except in the cars”, “Out-of-home” is 59% and “Inside home” is 41%.