Radio Rating Research in Nagoya Metropolis area of June, 2006
July 18, 2006
Video Research Ltd. has been conducting Radio Research in Nagoya Metropolis area in Japan twice a year, in June and December. At this time, we are delighted to announce the release of the research result of June, 2006 in Nagoya Metropolis.
Survey Outline
 Survey method: |
Mail survey (one-week diary) , self-completion Samples divided into halves in 2 waves, 1st wave samples fill in the 1st survey week and 2nd wave samples fill in the 2nd survey week |
| Survey area: |
Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village) |
| Respondents: |
M&F 12-69 yrs. old ( 3,000 samples each) |
| Response rate: |
78.4% ( 2,352s ) |
| Sampling method: |
Random 2-stage sampling |
| Survey period: |
2 weeks, June 12 (Mon) - June 25 (Sun), 2006 |
June, 2006 Radio Rating Research in Nagoya Metropolis
[ I ] How frequently persons tune (Radio contact ratio per week cumulated one week: 5:00-29:00) |
[ II ] Where do they tune (Share of listening minutes by place Mon-Sun: 5:00-29:00) |
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| The ratio of persons who listened to the radio in one week reaches higher than 75% among Men & Women, 12 - 69 years old. Also, the average listening duration (cumulated one week) is 14.3 hrs., i.e., persons listen to the radio approx. 2 hrs. a day. |
Radio is a medium that is listened both inside home and out-of home. Especially, the result of this time shows “In the cars” is close to the half of the total share. When including “Except in the cars”, “Out-of-home” is 59% and “Inside home” is 41%. |
