Press Release

Radio Rating Research in Tokyo Metropolis area of August, 2006

September 29, 2006

Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the release of the research result of August, 2006 in Tokyo Metropolis and Osaka Metropolis.

Survey Outline

Survey method: Mail survey (one-week diary), self-completion
Survey area: Tokyo Metropolis area ( Tokyo 35km radius)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: 93.3% ( 2,798s )
Sampling method: Random 2-stage sampling
Survey period: 2 weeks, August 21 (Mon) – September 3 (Sun), 2006

August, 2006 Radio Rating Research in Tokyo Metropolis

[ I ] How frequently persons tune
in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune
in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 72% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14.2 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home.
Especially, the result of this time shows Out-of-home = 53%.