Press Release

Radio Rating Research in Tokyo Metropolis area of October, 2006

November 13, 2006

Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the release of the research result of October, 2006:

Survey Outline

Survey method: Mail survey (one-week diary), self-completion
Survey area: Tokyo Metropolis area ( Tokyo 35km radius)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: 94.1% ( 2,822s )
Sampling method: Random 2-stage sampling
Survey period: 1 week, October 16 (Mon) - October 22 (Sun), 2006

October, 2006 Radio Rating Research in Tokyo Metropolis

[ I ] How frequently persons tune
in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune
in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 72% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 13.8 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home.
Especially, the result of this time shows Out-of-home = 53.4%.