Press Release

Radio Rating Research in Osaka Metropolis area of October, 2006

November 15, 2006

Video Research Ltd. has been conducting Radio Research in Osaka Metropolis area 4 times a year in April, June, October and December.At this time, we are delighted to announce the release of the research result of October, 2006 in Osaka Metropolis area:

Survey Outline

Survey method: Mail survey (one-week diary), self-completion
Survey area: Osaka Metropolis area (45 cities & 5 towns in Osaka, Kyoto and Hyogo prefectures)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: 96.3% ( 2,889s )
Sampling method: Random 2-stage sampling
Survey period: 1 week, October 16(Mon) - October 22 (Sun), 2006

October, 2006 Radio Rating Research
in Osaka Metropolis area

[ I ] How frequently persons tune
in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune
in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches more than 75% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 15.6 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home.
Especially, the result of this time shows Out-of-home = 52.2%.