Press Release

Radio Rating Research in Tokyo Metropolis area of December, 2006

January 15, 2007

Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the release of the research result of December, 2006 in Tokyo Metropolis area.

Survey Outline

Survey method: Mail survey (one-week diary), self-completion
Survey area: Tokyo Metropolis area (Tokyo 35km radius)
Respondents: M&F 12-69 yrs. old ( 3,000 samples)
Response rate: 93.8% ( 2,813s )
Sampling method: Random 2-stage sampling
Survey period: 1 week, December 11 (Mon) - December 17 (Sun), 2006

December, 2006 Radio Rating Research
in Tokyo Metropolis

[ I ] How frequently persons tune
in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune
in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)
How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 70% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14.3 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home.
Especially, the result of this time shows Out-of-home = 52.7%.