Press Release

Radio Rating Research in Osaka Metropolis area/Nagoya Metropolis area of December, 2006

January 22, 2007

Video Research Ltd. has been conducting Radio Research in 3 major areas in Japan, Tokyo Metropolis area, Osaka Metropolis area and Nagoya Metropolis area. At this time, we are delighted to announce the release of the research result of December, 2006 in Osaka Metropolis and Nagoya Metropolis.

Survey Outline

Survey method: Self-completion, Diary type questionnaire
Survey area: Osaka Metropolis area (Osaka, Kyoto, Hyogo, Total 45 cities and 5 towns)
Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: Osaka Metropolis area : 95.2% ( 2,857s )
Nagoya Metropolis area : 77.9% ( 2,338s )
Sampling method: Random 2-stage sampling
Survey period: Osaka Metropolis area : 1 weeks, Dec. 11 (Mon) - Dec. 17 (Sun), 2006
Nagoya Metropolis area: 2 weeks, Dec. 4 (Mon) - Dec. 17(Sun), 2006

December, 2006 Radio Rating Research in Osaka Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 76.7% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 15.6 hrs., i.e., persons listen to the radio more than 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, the result of this time shows Out-of-home = 51.8%.

December,2006 Radio Rating Research
in Nagoya Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?
The ratio of persons who listened to the radio in one week reaches 72.5% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 13.7 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, radio is quite often tuned in inside the car and listening in the car reaches almost 50% of the total listenership.
When including the listnership except in the car, Out-of-home listening is 63.1% while that Inside home is 36.9%