Press Release

Radio Rating Research in Tokyo Metropolis area of April, 2007

May 15, 2007

Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the result of the research in April, 2007.

Survey Outline

Survey method: Mail survey (diary) & self-completion
Survey area: Tokyo Metropolis area (Tokyo 35km radius)
Respondents: M&F 12-69 yrs. old ( 3,000 samples)
Effective number of respondents: 2,808 (Response rate: 93.6%)
Sampling method: Random 2-stage sampling
Survey period: 2 weeks, April 9 (Mon) - April 22 (Sun), 2007

April, 2007 Radio Rating Research
in Tokyo Metropolis

[ I ] How frequently persons tune
in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune
in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 72.3% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14.8 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, radio is a medium with a character that is often listened out-of-home and that ratio reaches approx 53%.