Radio Rating Research in Tokyo Metropolis area of April, 2007
May 15, 2007
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (even number month). At this time, we are delighted to announce the result of the research in April, 2007.
Survey Outline
 Survey method: |
Mail survey (diary) & self-completion |
| Survey area: |
Tokyo Metropolis area (Tokyo 35km radius) |
| Respondents: |
M&F 12-69 yrs. old ( 3,000 samples) |
| Effective number of respondents: |
2,808 (Response rate: 93.6%) |
| Sampling method: |
Random 2-stage sampling |
| Survey period: |
2 weeks, April 9 (Mon) - April 22 (Sun), 2007 |
April, 2007 Radio Rating Research
in Tokyo Metropolis
[ I ] How frequently persons tune (Radio contact ratio per week cumulated one week: 5:00-29:00) |
[ II ] Where do they tune (Share of listening minutes by place Mon-Sun:5:00-29:00) |
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| The ratio of persons who listened to the radio in one week reaches 72.3% among Men & Women, 12 - 69 years old. |
Radio is a medium that is listened both inside home and out-of home. Especially, radio is a medium with a character that is often listened out-of-home and that ratio reaches approx 53%. |
