Press Release

Radio Rating Research in Osaka Metropolis area/Nagoya Metropolis area of April, 2007

May 22, 2007

Video Research Ltd. has been conducting Radio Research in 3 major areas in Japan, Tokyo Metropolis area, Osaka Metropolis area and Nagoya Metropolis area. At this time, we are delighted to announce the result of the research in April, 2007 in Osaka Metropolis and Nagoya Metropolis.

Survey Outline

Survey method: Self-completion, Diary type questionnaire
Survey area: Osaka Metropolis area (Osaka, Kyoto, Hyogo, Total 45 cities and 5 towns)
Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Effective number of respondents: Osaka Metropolis area: 2,844 (Response rate: 94.8% )
Nagoya Metropolis area: 2,803 (Response rate: 93.4%)
Sampling method: Random 2-stage sampling
Survey period: 1 week, Apr. 16 (Mon) - Apr. 22 (Sun), 2007

April, 2007 Radio Rating Research in Osaka Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 76.6% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 16.0 hrs., i.e., persons listen to the radio approximately 2.3 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, the share of inside home listening was 51.1%. almost half of the place-by-place listening.

April, 2007 Radio Rating Research
in Nagoya Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?
The ratio of persons who listened to the radio in one week reaches 82.9% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14.7 hrs., i.e., persons listen to the radio more than 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. Especially, radio is quite often tuned in inside the car and the share of listening in the car was 43.0%, which is almost equivalent to the share of listening inside home.