Video Research Ltd. summarized the trends in TV commercials aired during January to June 2007
August 17, 2007
Video Research Ltd. summarized the trends in TV commercials aired during January to June 2007 in Kanto, Kansai and Nagoya areas.
This survey conducted by Video Research Comhouse, Ltd., a subsidiary of Video Research Ltd., collects TV commercials' data in above-mentioned three areas using their proprietary commercials statistics system.
All sponsorship commercials and spot commercials* aired during the six months are summarized in the report and the Executive Summary is as follows:
Executive Summary:
- Comparing the volume of TV commercials aired to the same period last year, sponsorship commercials showed a slight decrease while spot commercials increased in all three areas and the total of TV commercials increased slightly as a whole.
- When reviewing by product categories, the product that had the largest volume of aired commercials was "passenger cars" in Kanto area, "housing/building materials" in Kansai and Nagoya area. Compared to the same period last year, the volume of commercials for "passenger cars" decreased and that for "housing/building materials" increased in all three areas.
- The celebrity that appeared the most in TV commercials in Kanto and Knasai area was "Yukie Nakama" and "Aya Ueto" in Nagoya area.
*Sponsorship commercials... Commercials of Advertisers whose names are introduced at the beginning/end of the program and aired during the program. In Japanese, it is often abbreviated as "Time".
*Spot commercials... Commercials aired in a commercial spot set by TV stations. Those are classified into two types, one is "PT" - Participation in time, which are Commercials, not sponsoring the program but aired within the program. The other is "SB" - Station break, aired between one program and the other.
Video Research Comhouse Ltd.
One of Video Research Ltd's group companies and the largest commercial database company in Japan. Since its establishment of 1969, Video Research Comhouse Ltd. has been categorizing and analyzing the commercial database. It also has been dedicating itself to build up the system for "TV commercial statistics".
