Press Release

TV Celebrity Image Survey results of August 2007
Hidehiko Ishizuka and DREAMS COME TRUE rank 1st

October 12, 2007

We have been conducting our proprietary survey called "TV Celebrity Image Survey"twice a year. We would like to briefly introduce you the results of the 70th survey (August 2007):

Please be advised that the survey age band is changed from 10-59 years old to 10-69 years old from this wave. Would you please note that the result this time is incommensurable with the results in the past.

~From the Survey results~
  • Male celebrities
    1st Hidehiko Ishizuka, 2nd Ichiro, 3rd Sanma Akashiya

  • Female celebrities
    1st DREAMS COME TRUE, 2nd Becky, 3rd Mao Asada/Yukie Nakama/Tomoko Yamaguchi (same score)
  • This survey systematically collects data on 1,000 celebrities who are performing on TV, which is widely used as basic data for casting celebrities in TV programs and commercials.

    * In this survey, groups are evaluated as an entire group, but their gender category is based on the gender of the lead singer.

    Survey Outline

    Survey method:

    Direct visit & self-completion

    Survey area: Tokyo 30km radius
    Respondents:

    10-69 years old, M&F

    Number of effective samples

    1,125

    Sampling method: Area Random Sampling**
    Survey period:

    July 30, 2007 (Mon) - August 5, 2007 (Sun)

    **Area Random Sampling:
    Based on the statistical data of "Basic Residents' Register", the survey points are systematically sampled. Next, from the house map of the survey points, the target households are systematically sampled and then survey respondent is randomly selected from the residents in the selected sample household. Meanwhile, if the structure (ratio) of the effective samples' gender and age has signitifcant deviation with the population's structure (ratio), adjustment is made to the sample structureto the gender/age band in which the deviation occurred.

    Top 20 popular celebrities:
    TV Celebrity Image Survey by Video Research Ltd. <August 2007>

    <Male celebrities>
    1Hidehiko Ishizuka55.9
    2Ichiro55.0
    3Sanma Akashiya53.6
    4Bakusho Mondai52.7
    5Tokoro George50.7
    6Tomomitsu Yamaguchi 47.2
    7Keisuke Kuwata47.0
    8Hideki Matsui46.6
    8Hiroshi Abe46.6
    10Shingo Katori45.2
    11Tsutomu Sekine45.0
    12Beat Takeshi44.7
    13Shiro Ito44.3
    14Tamori44.1
    15Ken Shimura43.8
    16Masaharu Fukuyama42.9
    17Toshiyuki Nishida42.2
    18Takashi Okamura42.0
    19Cream Stew40.9
    20Tsuyoshi Kusanagi40.7
    (%)
    <Female celebrities>
    1DREAMS COME TRUE44.0
    2Becky42.5
    3Mao Asada42.1
    3Yukie Nakama42.1
    3Tomoko Yamaguchi42.1
    6Yuki Amami41.2
    7Nanako Matsushima40.7
    8Sayuri Yoshinaga40.1
    9Hitomi Kuroki40.0
    10Satomi Kobayashi39.4
    11Eri Fukatsu39.1
    12Masami Hisamoto38.7
    13Shigeru Muroi37.7
    14Aya Ueto36.6
    14Ryoko Shinohara36.6
    16Yuka35.7
    17Norika Fujiwara35.5
    18Kirin Kiki34.5
    18Manami Konishi34.5
    20Yoko Nogiwa34.3
    (%)