Press Release

Radio Rating Research in Osaka Metropolis area/Nagoya Metropolis area of October, 2007

November 19, 2007

Video Research Ltd. has been conducting Radio Research in 3 major areas in Japan, Tokyo Metropolis area, Osaka Metropolis area and Nagoya Metropolis area. At this time, we are delighted to announce the research result of October, 2007 in Osaka Metropolis area and Nagoya Metropolis area.
The Radio Research in Nagoya Metropolis area is conducted 4 times a year (April, June, October & December) from this April, while it has been conducted twice a year until last March. The survey period is one week respectively.

Survey Outline

Survey method: Mail survey, Self-completion, Diary type questionnaire
Survey area: Osaka Metropolis area (Osaka, Kyoto, Hyogo, Total 45 cities and 5 towns)
Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village)
Respondents: M&F 12-69 yrs. old (3,000 samples each)
Effective number of
   respondents:
Osaka Metropolis area: 2,854 (95.1%)
Nagoya Metropolis area: 2,742 (91.4%)
Sampling method: Random systematic sampling
Survey period: 1 week, October. 15(Mon) - October 21(Sun), 2007

October, 2007 Radio Rating Research in Osaka Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

In Osaka Metropolis area, the ratio of persons who listened to the radio in one week reaches 76.5% among Men & Women, 12 - 69 years old., i.e. 3 out of 4 listen to the radio in one week. Also, the average listening duration (cumulated one week) is 15.6 hrs., i.e., persons listen to the radio approx. 2.2hrs. a day.

Radio is a medium that is listened both inside home and outside home.
In Osaka Metropolis area, the share of listening both inside home and out-of-home is approximately 50/50 and the sum of "In the cars" and "Except in the cars" is 50.5%.

October, 2007 Radio Rating Research in Nagoya Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ] Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)

How frequently persons tune in to the radio? Where do they tune in to the radio?

In Nagoya Metropolis area, the ratio of persons who listened to the radio in one week reaches 80.6% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14.1 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

Especially in Nagoya Metropolis area, the share of listening inside the car reaches as high as 43.2%, which is higher than "inside home" listening at 42.3%.