Radio Rating Research in Tokyo Metropolis area of December, 2007
January 15, 2008
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the research result of December, 2007.
Survey Outline
 Survey method: |
Mail survey, Self-completion, Diary type questionnaire |
| Survey area: |
Tokyo Metropolis area (Tokyo 35km radius) |
| Respondents: |
M&F 12-69 yrs. old (3,000 samples each) |
| Effective number of respondents: |
2,820 (Response rate = 94.0%) |
| Sampling method: |
Random systematic sampling |
| Survey period: |
1 week, Dec. 10(Mon) - Dec. 16(Sun), 2007 |
December, 2007 Radio Rating Research in Tokyo Metropolis area
[ I ]How frequently persons tune in to the radio? (Radio contact ratio per week cumulated one week: 5:00-29:00) |
[ II ]Where do they tune in to the radio? (Share of listening minutes by place Mon-Sun:5:00-29:00) |
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| In Tokyo Metropolis area, the ratio of persons who listened to the radio in one week reaches 71.8% among Men & Women, 12-69 years old. |
Radio is a medium that is listened both inside home and outside home. The share of out-of-home listening is somewhat larger than inside home and the sum of "In the cars" and "Inside home" comes to 52.9% of the total listening. |
