Radio Rating Research in Tokyo Metropolis area of December, 2007
January 15, 2008
Video Research Ltd. has been conducting Radio Research in Tokyo Metropolis area 6 times a year (every even number month survey). At this time, we are delighted to announce the research result of December, 2007.
|Survey method:||Mail survey, Self-completion, Diary type questionnaire|
|Survey area:||Tokyo Metropolis area (Tokyo 35km radius)|
|Respondents:||M&F 12-69 yrs. old (3,000 samples each)|
|Effective number of
|2,820 (Response rate = 94.0%)|
|Sampling method:||Random systematic sampling|
|Survey period:||1 week, Dec. 10(Mon) - Dec. 16(Sun), 2007|
December, 2007 Radio Rating Research in Tokyo Metropolis area
[ I ]How frequently persons tune in to the radio?
(Radio contact ratio per week cumulated one week: 5:00-29:00)
[ II ]Where do they tune in to the radio?
(Share of listening minutes by place Mon-Sun:5:00-29:00)
In Tokyo Metropolis area, the ratio of persons who listened to the radio in one week reaches 71.8% among Men & Women, 12-69 years old.
Radio is a medium that is listened both inside home and outside home. The share of out-of-home listening is somewhat larger than inside home and the sum of "In the cars" and "Inside home" comes to 52.9% of the total listening.