Press Release

Radio Rating Research in Osaka Metropolis area/Nagoya Metropolis area of December, 2007

January 21, 2008

Video Research Ltd. has been conducting Radio Research in 3 major areas in Japan, Tokyo Metropolis area, Osaka Metropolis area and Nagoya Metropolis area. At this time, we are delighted to announce the release of the research result of December, 2007 in Osaka Metropolis and Nagoya Metropolis.

Survey Outline

Survey method: Mail Survey, Self-completion, Diary type questionnaire
Survey area: Osaka Metropolis area (Osaka, Kyoto, Hyogo, Total 45 cities and 5 towns)
Nagoya Metropolis area (Aichi, Gifu, Mie, Total 45 cities, 28 towns and 1 village)
Respondents: M&F 12-69 yrs. old ( 3,000 samples each)
Response rate: Osaka Metropolis area: 95.8% ( 2,875s )
Nagoya Metropolis area: 91.1% ( 2,734s )
Sampling method: Random systematic sampling
Survey period: 1 weeks, Dec. 10 (Mon) - Dec. 16 (Sun), 2007

December, 2007 Radio Rating Research in Osaka Metropolis

[ I ]How frequently persons tune in to radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)
How frequently persons tune in to the radio? How frequently persons tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 75.8% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 15.7 hrs., i.e., persons listen to the radio more than 2 hrs. a day.

Radio is a medium that is listened both inside home and out-of home. The share of out-of-home listening is somewhat larger than inside home and the sum of "In the cars" and "Inside home" comes to 52.7% of the total listening.

December, 2007 Radio Rating Research in Nagoya Metropolis

[ I ]How frequently persons tune in to the radio?

(Radio contact ratio per week cumulated one week: 5:00-29:00)

[ II ]Where do they tune in to the radio?

(Share of listening minutes by place Mon-Sun:5:00-29:00)
How frequently persons tune in to the radio? How frequently persons tune in to the radio?

The ratio of persons who listened to the radio in one week reaches 81.3% among Men & Women, 12 - 69 years old.
Also, the average listening duration (cumulated one week) is 14.2 hrs., i.e., persons listen to the radio approx. 2 hrs. a day.

In Nagoya Metropolis area, the share of listening out-of-home is rather high. Especially, radio is quite often tuned in inside the car and listening in the car reaches 44.7% of the total listening and is higher than "Inside home listening" 40.9%.