Video Research Ltd. summarized the trends in TV commercials aired in January to December 2007.
March 3, 2008
Video Research Ltd. summarized the trends in TV commercials
aired in January to December 2007 in Kanto, Kansai and Nagoya areas.
This survey conducted by Video Research Comhouse, Ltd., one of group companies of Video Research Ltd., collects TV commercials' data in above-mentioned three areas using their proprietary commercial statistics system.
All sponsorship commercials and spot commercials* aired in the year 2007 are summarized in the report and the Executive Summary is as follows:
Executive Summary:
- Comparing the volume of TV commercials aired in the last year, sponsorship commercials showed decrease while spot commercials increased in all three areas and the total of TV commercials increased slightly as a whole.
- When reviewing by product categories, the product that had the largest volume of aired commercials was "passenger cars" in Kanto area, “housing/building materials” in Kansai and Nagoya area. Compared to the same period last year, the volume of commercials for “passenger cars” decreased and that for “housing/building materials” increased in all three areas.
- The celebrity that appeared the most in TV commercials in Kanto area was “Yukie Nakama”, “Masami Nagasawa” in Kansai area and “Aya Ueto” in Nagoya area.
*Sponsorship commercials... Commercials of Advertisers whose names are introduced at the beginning/end of the program and aired during the program. In Japanese, it is often abbreviated as "Time".
*Spot commercials... Commercials aired in a commercial spot set by TV stations. Those are classified into two types, one is "PT" - Participation in time, which are Commercials, not sponsoring the program but aired within the program. The other is "SB" - Station break, aired between one program and the other.
Video Research Comhouse Ltd.
One of Video Research Ltd’s group companies and the largest commercial database company in Japan. Since its establishment in 1969, Video Research Comhouse Ltd. has been categorizing and analyzing the commercial database from every aspect. It also has been dedicating itself to build up the system for "TV commercial statistics”.
