Press Release

Time-Shifted Viewing Trends —
What Were the Most-Watched Programs
in October through December 2016?

January 23, 2017


Starting Monday, October 3, 2016, Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Yuzuru Kato) has expanded its Kanto Area Viewership Survey to 900 households and is measuring time-shifted audience for the expanded survey. The following is a portion of data for October 3, 2016 – January 1, 2017.


Survey overview: Survey characteristics similar to those for the Kanto Area Viewership Survey (PM) *Surveyed households are the same

●Survey area
Kanto area’s six prefectures (excluding islands in Tokyo Prefecture)

●Households surveyed
Households with "TVs for home use" residing in the above-mentioned areas and all family members 4 or older living in the household
*79% of these were households capable of time-shifted viewing (as of October, 2016)

●Sampling
"Base households" were selected using systematic single-stage random sampling based on census data

●Households surveyed
900(about 2,300 people)
*Household member count changes daily due to rotation and other factors

●Survey method
Mechanical (PM) survey using audio fingerprinting technology


Key survey results

For 10/3 (Mon), 2016 through 1/1 (Sun), 2017:

[1] Time-shifted viewing hours (household)

[2] Percentage of programs viewed via timeshifting (household)

[3] Top 30 programs for time-shifted viewership (*1)

[4] Top 30 programs for total viewership (*2)


*1 Time-shifted viewership
A metric for time-shifted viewership. Shows actual time-shifted viewing within 7 days (168 hours) following initial broadcast, regardless of whether real-time viewing was also done

*2 Total viewership
A metric that shows the audience that did either time-shifted or real-time viewing. To be counted, a viewer must have done either real-time or time-shifted viewing (viewers who do both are not counted twice) This is a new metric that shows the extent to which an individual program's audience is growing.


[Data points]

[ 1 ] Time-shifted viewing hours (household)

Time-shifted viewing per day per household was 50 minutes
If combined with the 512 minutes of real-time viewing, total viewing time was up 9.8% to 562 minutes.



[ 2 ] Percentage of programs viewed via timeshifting (household)

44.6% of the 17,256 programs broadcast for 15 minutes or more during the data period were viewed via timeshifting. The percentage jumps to 76.7% if the scope is limited to programs broadcast between 7 PM and 11 PM.





[ 3 ] Top 30 programs for time-shifted viewership

●Time-shifted viewing within 7 days (168 hours) following initial broadcast, regardless of whether real-time viewing was also done

●Programs broadcast for 15 minutes or more between 10/3/2016 (Mon) and 1/1/2017 (Sun)

--- When there are two programs with the same title and broadcasting company, only the higher-ranking program is shown
--- Reruns are counted as separate programs from original broadcasts
--- All one-off programs are shown


[ 4 ] Top 30 programs for total viewership (households)

●Audience that did either time-shifted or real-time viewing

●Programs broadcast for 15 minutes or more between 10/3 (Mon) and 1/1/2017 (Sun)

--- When there are two programs with the same title and broadcasting company, only the higher-ranking program is shown
--- Reruns are counted as separate programs from original broadcasts
--- All one-off programs are shown


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Nielsen and Video Research Announce New Partnership for
Digital Audience Measurement in Japan

January 6, 2017


Nielsen (NYSE: NLSN, Head office: New York, Chief Executive Officer:Mitch Barns, "Nielsen")and Video Research Ltd. (Head office: Tokyo, President: Yuzuru Kato, "VR") today announced they have established a business partnership to create a standard and common digital (PC & Mobile) audience measurement service for the Japan market.

The rapid increase of smartphone penetration in Japan in recent years has brought about more diversity in how consumers view media content and advertising. The VR and Nielsen partnership will measure the reach of content and advertising across Japan via PC and mobile devices, to strengthen Internet audience measurement indices and advertising effectiveness services for the Japanese market. The goal of the partnership is to drive further activation of the Internet media and ad market in Japan.

The partnership will involve both Nielsen and VR making a cross-investment in the respective company’s subsidiary organisations, Video Research Interactive Inc. (“VRI”) and Nielsen Digital Co., Ltd (“Nielsen Digital”). Under the newly formed partnership VRI and Nielsen Digital will create an audience measurement metric which integrates methodologies for Internet advertising, content and video, explore opportunities for technical collaboration to drive the integration process, and jointly develop digital audience measurement indices, and sell mutual products.

“The media sector in Japan has experienced unprecedented change in recent years, and our clients require new and innovative metrics which help them stay ahead of these changes,” says Jun Miyamoto, President of Nielsen Digital. “We are excited to commence this new relationship with Video Research, and look forward to shedding new light on the media habits of Japanese consumers.”

“We are delighted to be working more closely with Nielsen Digital through this new partnership,” notes Toshiyuki Endo, President & CEO of Video Research Interactive. “The combined power of Nielsen Digital and Video Research Interactive’s audience measurement and analytics capabilities is unequalled, and this partnership will contribute to the development of Japanese media and advertising industry.”


About Video Research
Video Research Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Yuzuru Kato) is Japan's leading marketing and media research company, offering a comprehensive menu of services ranging from authoritative media research to syndicated and custom consumer marketing research. Our media audience ratings research continues to set the standard for the industry and is relied on by virtually every major media company, advertising agency and advertiser in Japan. VR is also the only marketing research company that has a nationwide network of branch offices capable of instantly implementing nationwide integrated research.


About Video Research Interactive
Video Research Interactive Inc. (Head office: Chiyoda-ku, Tokyo, President: Toshiyuki Endo) provides industry standard data and solutions for maximizing and optimizing media value and advertising effectiveness in the interactive domain, we support corporate communication activities. We have been active since 1999 with Internet audience measurement business, advertisement statistics business, advertisement effectiveness business.


About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world's population. For more information, visit www.nielsen.com.


About Nielsen Digital
Nielsen Digital Co., Ltd. (Head office: Minato-ku, Tokyo, President: Jun Miyamoto), a Japanese subsidiary of Nielsen, provides data, analysis, and insight to support important business decision making of its advertiser, media, eCommerce and agency clients through audience measurement and advertising analysis


[MEDIA CONTACTS]

Video Research; Junichiro Nakahara
webmaster@videor.co.jp, +81-3-5860-1723

Nielsen Digital; Soichiro Nishimura
jpw_press@nielsen.com, +81-3-6837-6521

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Video Research and Videology Consider a Partnership to
Assess Market Needs and Develop Solutions for Next-Generation
TV and Video Advertising

December 15, 2016


Video Research Co., Ltd. (Headquarters: Tokyo, Japan; President: Yuzuru Kato, hereinafter Video Research) announced today that it has agreed to consider a partnership with Videology (Headquarters: New York, US, CEO: Scott Ferber), a global software provider for converged TV and video advertising planning, as well as measurement tools for advertisers, broadcasters and agencies, to investigate current market needs for leveraging extensive TV and video advertising data now available in Japan.

In this partnership consideration, the parties will determine how to apply Videology’s programmatic planning solutions to leverage Video Research’s current proprietary data products including: TV viewership ratings, large-scale profile data (ACR/ex), captured single-source TV and Internet usage (VR CUBIC), and other big data (including third-party data).

Video Research will apply its knowhow to develop next-generation, integrated planning solutions by leveraging the multiple data sources available to optimize planning and increase the efficiency of measurement verification in television and video advertising. Video Research will continue its foray into digital video and further develop its expertise in ad planning and confirmation in order to support initiatives in both television and video advertising domains.


About Video Research
Video Research(http://videor.co.jp) offers a comprehensive range of market research services including: TAM (Television Audience Measurement) services, various types of media exposure and evaluations (e.g., radio, newspaper, magazine, out-of-home media, the Internet, etc.), and analysis of advertising effectiveness. Video Research also investigates consumer trends and product appeal, and conducts opinion polls in Japan.


About Videology
Videology(http://videologygroup.com) is a leading software provider for converged TV and video advertising solutions. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.


Videology, Inc., is a privately-held, venture-backed company whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore and Austin, as well as sales teams across North America. Videology also has international offices in Toronto, London, Paris, Madrid, Singapore, Sydney, and Tokyo.


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Time-Shifted Viewing Trends
— Which Programs Were Watched the Most (Including Time-Shifted Viewing)?

November 14, 2016


Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Yuzuru Kato) has expanded its Kanto Area Viewership Survey to 900 households and is measuring time-shifted audience for the expanded survey. The following is a portion of data from one month (October 3 – 30) of conducting a time-shifted audience measurement conducted among 900 households, beginning with the start of the survey.



Survey overview: Survey characteristics similar to those for the Kanto Area Viewership Survey (PM) *Surveyed households are the same

●Survey area
Kanto area's six prefectures (excluding islands in Tokyo Prefecture)

●Households surveyed
Households with "TVs for home use" residing in the above-mentionedareas and all family members aged 4 or older living in the household*79% of these were households capable of time-shifted viewing Data reported reflects all surveyed households

●Sampling
"Base households" were selected using systematic single-stage random sampling based on census data

●Households surveyed
900 (about 2,300 people) *Household member count changes daily due to rotation, etc.

●Survey method
Mechanical (PM) survey using audio fingerprinting technology


Key survey results

For October, 2016 (10/3 (Mon) through 10/30 (Sun)):

[1]Top 30 programs for time-shifted viewership (*1)

[2]Top 30 programs for total viewership (*2)
    ●Time-shifted viewership has centered on new dramas started in October; some programs
    have over 10% time-shifted viewership

*1 Time-shifted viewership
A metric for time-shifted viewership. Shows actual time-shifted viewing within 7 days (168 hours) following initial broadcast, regardless of whether real-time viewing was also done

*2 Total viewership
A metric that shows the audience that did either time-shifted or real-time viewing. To be counted, a viewer must have done either real-time or time-shifted viewing (viewers who do both are not counted twice)
This is a new metric that shows the extent to which an individual program's audience is growing.


[Data points]

[1]Top 30 programs for time-shifted viewership

●Time-shifted viewing within 7 days (168 hours) following initial broadcast, regardless of whether real-time viewing was also done
●Programs broadcast for 15 or more minutes in October 2016 (10/3 (Mon) through 10/30 (Sun))
●When there are two programs with the same title and broadcasting company, only the higher-ranking program is shown



[2]Top 30 programs for total viewership (households)

●Audience that did either time-shifted or real-time viewing
●Programs broadcast for 15 or more minutes in October 2016 (10/3 (Mon) through 10/30 (Sun))
●When there are two programs with the same title and broadcasting company, only the higher-ranking program is shown


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Release of the VR Sports Data Park 2020 Preparatory Report

November 11, 2016


Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Yuzuru Kato; hereinafter: ‘Video Research’) is pleased to announce today's release of the VR Sports Data Park 2020 Preparatory Report,
a collection of sports-related data.



Overview

Through efforts such as training athletes and preparing facilities, both the public and private sectors are ramping up preparations for the Tokyo 2020 Olympic and Paralympic Games that are now four years away. The economic impact is expected to be substantial.
To coincide with these preparations, we have released the VR Sports Data Park 2020 Preparatory Report as a compilation of survey data related to sports, Olympic events (summer and winter) to date, and sports played in Japan from a body of data Video Research has independently collected through a variety of surveys. These surveys include TV Viewership Surveys; TV-CM KARTE, which look at viewers' opinions of TV commercials; J-READ, the results of which are also used for regional marketing; and TV Celebrity Perception Surveys, which gauge the name recognition and popularity of athletes.
Video Research hopes to see it used as base data for marketing.


[Topics]

Olympic and Paralympic Games information

●The trend has been that, in the year the Summer Olympics are held, more people play sports than in the previous year.
●The three athletes for which expectations are highest for the Tokyo 2020 Olympics are #1 Kenzo Shirai (gymnastics), #2 Kohei Uchimura (gymnastics), and #3 Asuka Cambridge (track and field, including the 100 m dash)
●For the Tokyo 2020 Paralympics, the three most anticipated athletes are #1 Shingo Kunieda (wheelchair tennis), #2 Keiichi Kimura (swimming), and #3 Junko Hirose (judo).


Sports facts (not related to the Olympics or Paralympics)

●Figure skating events are popular among women
●85.2% of Hiroshima Prefecture residence like the Hiroshima Toyo Carp
●People who like professional baseball teams and J.League teams are showing increasing favorability towards the companies that sponsor them


[Table of Contents]

I. The Olympics in terms of TV viewership [from TV viewership surveys]

TV watching during the Olympic Games; Overall Olympic Games viewership
Opening and Closing Ceremony viewership
High viewership Olympic programs
Historical Games viewership for Summer and Winter Olympics (terrestrial broadcasting)
Historical Games viewership for Summer and Winter Olympics (BS broadcasting)
Historical Games viewership for Summer Paralympics


II. The Olympics in terms of sports awareness data [from J-READ (National Newspaper Readership Survey)]

Sports played during the past year; Routinely-watched sports (including on TV)
Favorability towards sponsor companies; Well-liked professional baseball teams; Well-liked J.League teams


III.The Olympics in terms of TV commercials [from the TVCM-KARTE Survey]

TV commercial placement count in the Kanto area; Monthly commercial length (secs) in the Kanto area
TV commercial placement volume in the Kanto area; Top companies in terms of Olympics commercial placement account in the Kanto area
[Case study] Historical TV commercial placement count in the Kanto area
[Case study] Historical TV commercial GRP count in the Kanto area
[Case study] Timetable for airing of sponsored Olympic commercials in the Kanto area
[Case study] TV commercial GRP and company perception


IV. The Olympics in terms of Olympic athlete data [from TV celebrity perception surveys]

Name recognition and popularity of Rio Olympic Games medalists
Historical name recognition and popularity; Memorable Olympians
People appearing on Olympics-related programs; Popular TV personalities, by often-watched sports program genre


V.State of preparations for 2020 (from online surveys)

Awareness of the Tokyo Olympic and Paralympic games; Interest in the Tokyo 2020 Olympic and Paralympic games
Awareness of the Tokyo 2020 Olympic and Paralympic Games; Expectations for the Paralympic Games
Level of expectation for Olympic events and Olympic athletes
Level of expectation for Paralympic events and athletes


[Report format] *Reports are provided via CD-ROM and consist of the following two files.

(1) PDF file (the contents above arranged in five sections, 64 pages in all)

(2) Excel file (data on past Olympic TV commercial evaluations, arranged using pulldown menus)

-Name recognition for official Olympic sponsors and company perception for each information channel
-TV commercial video evaluations (all 96 videos from TV commercials aired during four Olympic Games: Athens, Beijing, London, and Rio de Janeiro)

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Cyber Communications Inc. Deploys SiteGraphics, a Video Research
Service that Gives New Value to Targeted Advertising

September 12, 2016


Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Yuzuru Kato; hereinafter: ‘Video Research’) is pleased to announce that Cyber Communications Inc. (headquartered in Chuo-ku, Tokyo; President: Akio Niizawa; hereinafter: 'CCI') (*1) has deployed the SiteGraphics service, which was launched in June by Video Research as a service for solving problems concerning targeted advertising delivery.

Achieving sufficient target segment volume through targeted delivery of ads based on user (audience) data has been problematic in the past, and it has often been difficult to achieve sufficient advertising volume under certain conditions. In light of this, Cyber Communications Inc. has deployed SiteGraphics to boost its segment volume and reach interested demographics.
To the user data retained in CCI's Predix (*2) system, SiteGraphics assigns plausible Internet user profiles by leveraging research data compiled by the Video Research Group. This makes it possible to reach interested demographics by achieving good ad delivery volume while at the same time allowing for the setting of detailed targeted ad conditions.



(*1) Cyber Communications Inc. (CCI): A core enterprise that has handled digital business for the Dentsu Group since its founding in 1996, when Internet advertising was born. It is an industry leader that does business with hundreds of advertising and media companies. The company provides media to its clients and value to end users, facilitating communication between its clients and users through the planning and sale of advertising products perfectly suited to cutting edge media and devices and through marketing services utilizing sophisticated technologies.

(*2) Predix: A data network containing special media comprised of high quality content specially selected by CCI. Please visit the following site for more information.
http://predix.cci.co.jp/


SiteGraphics Service Overview

Getting an appreciable number of Internet ad hits has become increasingly difficult in recent years. As advertisers' ad display conditions become more exacting every year, the number of people who meet those conditions are necessarily decreasing. In many cases, this makes it difficult to achieve sufficient advertising volume. To address this problem, Video Research has leveraged the research data compiled by the Video Research Group and developed SiteGraphics as a DSP-based ad delivery service. The service assigns plausible profiles to Internet users in order to expand segment volume for efficient brand awareness promotion and improved brand familiarity.


Service Features of SiteGraphics

SiteGraphics is a service that assigns plausible profiles to Internet users that customers manage using a DMP or other such platform. These profiles are put together using machine learning technologies that are aided by behavioral data on consumers and research data from the Video Research Group. This allows for a greater volume of ad hits by segment when compared to segments based solely on behavioral data. Advertisers can expect to reach interested consumers with better precision than when displaying ads without targeting, gaining more potential consumers and achieving efficient brand awareness promotion and improved brand familiarity.

1.A diversity of profiles are assigned based on things such as products of interest, degree of media usage, and demographics included in research data.
2.Allows for getting more targeted consumers with advertising that has well-defined target demographic conditions.
3.Ensures good results for both behavioral metrics such as click rates and attitude change metrics such as ad awareness.


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Changes to specifications of TV audience measurement in the Kanto district: Expanded samples and measurement of timeshift viewing

August 26, 2016


Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Yuzuru Kato), has decided to implement some changes to specifications of the TV audience measurement it conducts in the Kanto district, starting from October. Details can be found below.


Major points

1.From Monday October 3, 2016, the number of households in the Kanto district sampled in the audience measurement will be extended to 900 households.

2.For the audience measurement in the Kanto district, soon to be expanded to 900 households, Video Research will now measure timeshift viewing.



As per the "Audience measurement of the future” session presented by Video Research in the VR Forum held on December 8–9, 2015, regarding future plans of audience measurement, Video Research will implement changes to how it operates the TV audience measurement in the Kanto district, starting Monday October 3. These changes are designed to provide media data that captures the reality of viewing habits in greater detail, following the decentralization of TV viewing resulting from changes in viewing styles due to digitization and diversification of consumers (audience).

The timeshift viewing measurement that Video Research has been conducting since September 30, 2013, (set at 300 households in accordance with specifications for the audience measurement in the Kanto district) will be integrated into the current 600-household audience measurement to form 900 household samples.
In addition, sensors simultaneously capable of measuring real-time viewing as well as timeshift viewing will be deployed to all of these 900 households, enabling Video Research to successfully measure timeshift viewing across 900 households.
In the future, based on this expanded Kanto district audience measurement, Video Research will continue to examine the content of provided data and the future of television media data.

In addition, Video Research will start preparing to measure TV viewing via smart devices. From October 2016, on a trial basis, Video Research will commence efforts to understand the current situation, as well as studying the future of television media data, and will continue to examine the state of data provision and ways to expand its scope of TV audience measurement, among other issues.


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Rio 2016 Olympics opening ceremony
was viewed by an estimated 42.3 million people across Japan
-TV audience measurement & VR CUBIC research by Video Research estimates "total audience" nationwide-

August 10, 2016


Video Research Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Yuzuru Kato) has for the first time estimated the "total audience"* across Japan viewing the opening ceremony of the 2016 Summer Olympics via television programs and Internet sites. Video Research is proud to share the outcome of this survey below.

*What is "total audience"?
A representation of the total number of people exposed to every transmission channel, device, and format, which captures the value of content and information.


At this time, using TV audience measurement data (measuring television viewing by mechanical means) as well as VR CUBIC data (measuring TV and Internet exposure in a single source panel by mechanical means) in 27 districts across Japan, Video Research has estimated the overall number of individuals (aged 4 years and over) who were exposed to the Rio 2016 Olympics opening ceremony via either television programs or Internet sites.


Methods of making this calculation



*Estimated from the overlapping relationship between TV and Internet via VR CUBIC



Details

►38.65 million people watched the terrestrial TV broadcast and Satellite television of the opening ceremony or the highlight program in real time for 10 minutes or longer.
►1.44 million people watched the terrestrial TV broadcast and Satellite television of the opening ceremony or the highlight program playback (time-shifted viewing) for 10 minutes or longer.
►6.41 million people were exposed to the information via Olympic-related sites, with the breakdown being 5.49 million people being exposed to via PC and 1 million people being exposed to via smart device.

At this survey, taking the Rio 2016 Olympics opening ceremony as the subject matter, an attempt was made to represent Japan’s national interest by estimating “total audience,” combining two kinds of data: TV audience measurement and single-source VR CUBIC research capturing the relationship between TV and Internet use.
It should be noted that this estimate placed a major emphasis on immediacy—we sought a calculation using our existing data that could be utilized right now. In the future, we will work to improve estimation accuracy and further advance this research.


Television programs targeted by this survey

Viewing of the opening ceremony or the daily highlight program on 8/6 (Sat.) via terrestrial broadcast and satellite broadcast

●NHK Educational TV, starting 7:30 am— Rio 2016 Olympics opening ceremony, 73 min.
●NHK General TV, starting 8:43 am— Rio 2016 Olympics opening ceremony, 197 min.
●TV Asahi network, starting 11:30 am— Rio 2016 Olympics opening ceremony highlights, 150 min.
●NHK General TV, starting 7:30 pm— Rio 2016 Olympics daily highlights, 75 min.
●NHK-BS1, starting 6:00 pm— Rio 2016 Olympics opening ceremony, 195 min. (recorded)

*For purposes of this estimation, people viewing each program for 10 minutes or longer were defined as viewing that program.
*In regard to timeshift viewing, people playing back any of the five programs listed above no later than 5:00 am on 8/7 (Sun) were targeted by this survey.


Internet sites and apps targeted by this survey

Olympic-related sites & apps exposed to from 5:00 am 8/6 (Sat) to 5:00 am 8/7 (Sun)

(Sites exposed to via browser)
■ Commercial TV broadcast official Rio 2016 Olympics video site (gorin.jp)
■ NHK special Rio 2016 Olympics site
■ Nippon Television special Rio 2016 Olympics site
■ TV Asahi special Rio 2016 Olympics site
■ TBS special Rio 2016 Olympics site
■ TV Tokyo special Rio 2016 Olympics site
■ Fuji TV special Rio 2016 Olympics site
■ Yahoo! special Rio 2016 Olympics site

(Acquisition of app usage)
■ Rio 2016 Olympics official commercial broadcast app (gorin.jp)
■ NHK Sports


What is VR CUBIC?

Developed in response to recent changes in the media environment, such as:

■ diversification of lifestyles;
■ greater complexity of media exposure caused by the emergence of various devices;
■ diversification of content viewing formats,VR CUBIC is a single source service that measures TV and Internet contacts by mechanical means.



Through actual measurement of exposure to television, PC, and smart devices (smartphones & tablets), not only can the reach and overlap of each type of media as well as site usage behavior by media users be clearly understood, but also detailed profiles can be understood of people who are exposed to actual content. These profiles can be utilized to best advantage as marketing data for understanding the television–Internet relationship.



Video Research Ltd.  http://www.videor.co.jp/

Video Research is a comprehensive research company offering a range of market research services, including investigating TV ratings (TAM, Television Audience Measurement) and various types of media exposure and evaluations (radio, newspaper, magazine, out-of-home media and the Internet etc.) and investigating/ analyzing advertising effectiveness. We also provide clients with a variety of market research services such as investigating consumer trends and product appeal, and conducting opinion polls in Japan.


Flagship

TV Ratings / TV Ad Statistics / Radio Ratings / Radio Ad Statistics / ACR/ex (TGI Japan), a single-source data covers media audience, product consumption, daily activities, lifestyle, etc.


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Launch of SiteGraphics to Give New Value to Targeted Advertising

May 30, 2016

Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Soichi Akiyama; hereinafter: ‘Video ResearchE is pleased to announce the launch of SiteGraphics in June as our new service developed to help improve how targeted advertisements are delivered.



Overview of the Service

Getting an appreciable number of Internet ad hits has become increasingly difficult in recent years. As advertisers' ad display conditions become more exacting every year, the number of people who meet those conditions are necessarily decreasing. In many cases, this makes it difficult to achieve sufficient advertising volume. To address this problem, Video Research has leveraged the research data compiled by the Video Research Group and developed SiteGraphics as a DSP-based ad delivery service. The service assigns plausible profiles to Internet users in order to expand segment volume for efficient brand awareness promotion and improved brand familiarity.



Service Features

SiteGraphics is a service that assigns plausible profiles to Internet users that customers manage using a DMP or other such platform. These profiles are put together using machine learning technologies that are aided by behavioral data on consumers and research data from the Video Research Group. This allows for a greater volume of ad hits by segment when compared to segments based solely on behavioral data. Advertisers can expect to reach interested consumers with better precision than when displaying ads without targeting, gaining more potential consumers and achieving efficient brand awareness promotion and improved brand familiarity.

1. A diversity of profiles are assigned based on things such as products of interest, degree of media usage, and demographics included in research data.
2. Allows for getting more targeted consumers with advertising that has well-defined target demographic conditions.
3. Ensures good results for both behavioral metrics such as click rates and attitude change metrics such as ad awareness.



Concept for assigning plausible profiles



The role of SiteGraphics

This service allows Video Research to leverage its research data and help with targeted advertisement delivery of our customers.



Video Research Ltd.  http://www.videor.co.jp/

Video Research is a comprehensive research company offering a range of market research services, including investigating TV ratings (TAM, Television Audience Measurement) and various types of media exposure and evaluations (radio, newspaper, magazine, out-of-home media and the Internet etc.) and investigating/ analyzing advertising effectiveness. We also provide clients with a variety of market research services such as investigating consumer trends and product appeal, and conducting opinion polls in Japan.


Flagship

TV Ratings / TV Ad Statistics / Radio Ratings / Radio Ad Statistics / ACR/ex (TGI Japan), a single-source data covers media audience, product consumption, daily activities, lifestyle, etc


Actual segment

Delivery of ads to promising demographics determined based on questionnaires and behavioral data from research samples (ad delivery volume improvement from using SiteGraphics)

Delivery based on users' behavioral data (conventional volume)

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Evaluating TV Commercials
Ewhat Questionnaires and Brainwaves Reveal
‘TV-CM KARTE NEUROEreleased April 2016 -

April 15,2016

Today, Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Soichi Akiyama; hereinafter: ‘Video ResearchE is pleased to announce the launch of ‘TV-CM KARTE-NEUROEa new service developed in partnership with Synergy Marketing Inc. (headquartered in Kita-ku, Osaka; Representative Director & CEO: Hitoshi Tanii; hereinafter: ‘Synergy MarketingEfor evaluating TV commercial creative output based on biological reactions - as a service we offer to clients.



Overview of the Service

‘TV-CM KARTE NEUROEwas developed with the aim of gaining a more in-depth interpretation (*) of image data generated by ‘TV-CM KARTEE- one of our existing services which evaluates TV commercial creative output. It attempts to examine viewersEunconscious reactions to TV commercials by combining a neuroscience-based approach with questionnaires that test normal conscious reactions (the feelings elicited by certain scenes and the strength of their impact).
* An estimation model developed by Video Research, which evaluates survey respondentsEreactions to TV commercials on a scene-by-scene basis by applying ‘TV-CM KARTEEimage evaluation data and Synergy Marketing’s brain information decoding and data integration technology.


Service Features

This service will enable us to help our clients produce better TV commercials. Both the image evaluation results generated by TV commercial creative questionnaires, and the brain measurement results will enable us to evaluate.

1. The degree of attention paid to each scene of a commercial, and the strength of its impact [degree of arousal] on a second-by-second basis
2. The favorability and familiarity [emotional value] of each scene of a commercial on a second-by-second basis

Using machine learning to process the information obtained will deliver objective, consistent evaluations that are based on the same standards.
For any inquiries, please contact our Sales Department or Corporate Communications Office.

[Output Images]


[Image: Research Method]


What is ‘TV-CM KARTEE

TV-CM KARTE is a service launched by Video Research in 1982. A research system, it systematically examines the entire process of attitude change in viewers, from the point when a TV commercial is released to its reach, recognition by viewers, their comprehension of its content and ultimately, their resulting desire to purchase the product.


Synergy Marketing, Inc.

Name Survey contents
Principal Office Dojima-Avanza 21F, 1-6-20 Dojima, Kita-ku, Osaka
Founded September, 1997
Website https://www.synergy-marketing.co.jp/
Representative Hitoshi Tanii (Representative Director & CEO)
Capital 400 million yen (as of March 31, 2015)
Business Planning, software development and provision of CRM-related products and Services Helping clients develop CRM strategies and providing various CRM agent services

Video Research Ltd.  http://www.videor.co.jp/

Video Research is a comprehensive research company offering a range of market research services, including investigating TV ratings (TAM, Television Audience Measurement) and various types of media exposure and evaluations (radio, newspaper, magazine, out-of-home media and the Internet etc.) and investigating/ analyzing advertising effectiveness. We also provide clients with a variety of market research services such as investigating consumer trends and product appeal, and conducting opinion polls in Japan.


Flagship

TV Ratings / TV Ad Statistics / Radio Ratings / Radio Ad Statistics / ACR/ex (TGI Japan), a single-source database covers media audience, product consumption, daily activities, lifestyle, etc.

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2014 FIFA World Cup Brazil
- Four-Nation Opinion Poll (Japan, Greece, Brazil and Italy)-

May 22, 2014

Video Research Ltd. (headquartered in Tokyo; President: Soichi Akiyama) surveyed people in four nations in an opinion poll on the 2014 FIFA World Cup Brazil (hereinafter: ‘Brazil World CupE which will kick off on June 12 (June 13, JST). Here are the results. We examined how the people of four nations that will compete in the Brazil World Cup (Japan, its same-group rival Greece, the host country Brazil and Italy - the winner of the most World Cup championships after Brazil) perceive the Brazil World Cup.



1. Predict your team’s success

Firstly, what level of success do respondents from the 4 nations surveyed believe their team will achieve in the World Cup?


Q. How successful do you think your country will be in the World Cup?


Most Japanese and Greek respondents (whose team is in group C Ethe same group as Japan) predicted that their teams would progress no further than the Round of 16. It seems that while most felt confident of their respective team making it through the group competition, many appeared daunted by the prospect of facing one of the top 2 Group D teams (Italy’s group; the other teams include England and Uruguay) in the finals. In the next surprising result, respondents from four-time World Cup champion Italy, the nation with the highest number of World Cup victories after Brazil, were quite critical of their team’s chances, with the highest proportion of respondents (40 percent) predicting that their team would advance no further than the Best 8. This seems conservative, given that Italy emerged undefeated from the Brazil World Cup preliminaries in Europe to qualify. Perhaps they foresee Italy having to compete against either Brazil (the top contender from Group A) or Spain (the top contender from Group B) in the Best 8, and believe that this would be a tall order for the team representing their country this World Cup. The most conspicuous result came from the host country Brazil, where over 70 percent of respondents are predicting their team will claim overall victory. This unwavering confidence no doubt stems from the fact that not only has five-time winner Brazil claimed more World Cup crowns than any other country, but also because their team will compete for this World Cup championship on home soil.


2. Winner predictions from each country

It is not only Brazilians who believe Brazil will claim World Cup glory. The highest proportion of respondents from the other three nations surveyed also predicted a Brazilian victory. As a rival, all four countriesErespondents placed Spain squarely in the top three, so if both Brazil and Spain place first in their respective groups, we may see these two top contenders go head to head in the finals.

Q. Which country do you think will win?


3. Top Scorer Predictions

Messi featured in the top three top scorer predictions of respondents from all four nations. Next came Portuguese player Cristiano Ronaldo, who this year outstripped Messi to become the first other player in five years to take home the Ballon d'Or, followed by Messi’s own teammate Neymar, the ace up Brazil’s sleeve.

Q. Who do you think will be the top scorer?

4. The Luckiest Group

We first looked at which of the 8 groups in the Brazil World Cup Japanese people believe is the luckiest. About one in four, or 26.7 percent, felt that Group H (South Korea’s group, the other teams are Belgium, Algeria and Russia) was the luckiest. Next, claiming 20.3 percent of votes, was Group C (Japan’s group), indicating that many find Japan’s grouping this World Cup rather auspicious.


Q. Which group do Japanese people think is the luckiest?[Ref: Group combinations]


So can Japan defeat its group rivals and advance to the next stage? Here, we compare the opinions of Japanese respondents with those of its Group C rival, Greece. The other Group C countries are Columbia and Côte d'Ivoire (the Ivory Coast).


5. The odds of progressing beyond Group C

Thirty percent of Greek respondents, compared with 10 percent of Japanese, felt assured that their team was “lucky to be in a group where they can definitely beat the competition.EIf the respondents who felt it would be “a tough fight but our team can probably make it through the group stageEare included, more than half of Japanese respondents and over 70 percent of Greek respondents believe that their team can safely navigate through to the next stage. In essence, teams need 4 or more points to progress past the group stage. That means Greece also needs to score at least 1 point in the group league (a win is worth 3 points). So against which nation do the Greek respondents predict Greece will score that vital point? Perhaps they think Greece can beat JapanEIn the Japan vs. Greece game (June 20 (Fri) 7am (JST)) we want to see Greece routed by Japan, and the Greek fans gutted that Japan prevailed.


Q. How do you feel about your team’s group?

There is not much time left before the World Cup finally kicks off. Obviously we are all concerned about whether the Japanese team is in a lucky group, but what about South Korea? Is their team really in such a good group? Will Brazil prevail? What about other great contenders like Spain and Germany? You may find you enjoy the World Cup more if you consider a variety of perspectives as you watch all the different countriesEteams fight it out in their matches. The Bazil World Cup is going to cost us all some sleep, but we cannot wait for it to start in about a month’s time!


Overview of the Research

Respondents: men and women aged from 20 to 59 years old. Japanese>960; Greeks, Italians and Brazilians>200 each Research method: internet survey Research period: Mar. 14 (Fri) E20, 2014 (Thu) * the research period was the same for all countries

Please direct any inquiries to the contact below:
Video Research Ltd. Corporate Communications Office
Tel: 03-5860-1723



Video Research Ltd.  http://www.videor.co.jp/

Video Research is a comprehensive research company offering a range of market research services, including investigating TV ratings (TAM, Television Audience Measurement) and various types of media exposure and evaluations (radio, newspaper, magazine, out-of-home media and the Internet etc.) and investigating/ analyzing advertising effectiveness. We also provide clients with a variety of market research services such as investigating consumer trends and product appeal, and conducting opinion polls in Japan.


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