ACR for Windows (ACR Analysis )
Tabulation
and analysis system for ACR data
Allows you to download and tabulate profile/media contact data of specific
product users
Outline of the System
ACR Analysis allows you to utilize the database from the
largest syndicated data of ACR research in the way you prefer.
ACR Research is a combined survey for individuals to understand their media
contact status and consumption/purchase status.
Usable as basic data for creating marketing and media plans by understanding
consumers' trend and target profiles.
This system enables you to tabulate and analyze the data by combining large
amounts of ACR survey items in various ways.
Major Functions and Menu
- Cross Tabulation
Allows you to choose different items and categories from all survey items for cross tabulation.
- R&F Tabulation
Automatic tabulation for "Reach," "Frequency" and "GPR" is available by choosing analysis target, and combination of media among TV, Radio, Newspapers, Magazines and Transport Media.
- R&F Max Analysis
Analyzes the combination of possible vehicles that will maximize the efficiency and number of contacts of target audience/consumers.
- Readership/Use Ratio
Tabulates the average readership ratio of newspapers and average use ratio of transportation for arbitrary targets.
- Time Slot Tabulation
Tabulates the contact ratio of TV and radio in every 60 minute time slot for arbitrary targets.
