Information Tools for Media & Marketing Professionals
Television
- TAM Services
- TV Commercial Statistics
- TV Commercial Karte
TV Commercial Karte(awareness, contents' comprehension, favorability, image evaluation)
- TV Program Karte
TV Program Karte(program impression, viewing experience, favorability, creative evaluation)
- TV Celebrity Image
TV Celebrity Image(popularity, awareness, image evaluation)
Radio
Newspaper
Magazine
- Comprehensive Magazine Survey
- MAGASCENE (Magazine Media Survey)
- MAGASCENE KARTE
- MAGASCENE AD (Magazine Advertising Survey)
Analysis Software
Marketing & Plannings
- ACR (Audience and Consumer Report) / TGI Japan
- MCR (Media Contact Report)
- Characters and Kids' Market Survey
- Mind-TOP®
- Overseas Marketing Data
- Thai ACR/MCR
- TVCP (TV Commercial Performance Index - TV Commercial Karte "Thai version")
- Global TGI
- Customized Research via Global Network/Global Partnership
Internet
- Internet Audience Research
The internet usage trend survey is conducted by Video Research Interactive, a group company of Video Research.
>>Click here to jump to Video Research Interactive's website. - Online Survey
Information regarding marketing research service using the internet.
Out of Home Media
Information
- Science of Advertising Effectiveness
Video Research Ltd.published a book with the title of "Science of Advertising Effectiveness" on February 5,2009.