Background of Mind-TOP® Project
Missing link of Marketing Data Supply
Psychological POS Data = Mind-TOP®
→Out of the Syndicated Data Service related to "Brand", we understand "Missing Information" = "MISSING LINK". And then scan the "bar code" in mind and create Mind POS Data as well as product POS Data is generated.
→We provide "Brand Awareness Information" with the axis of BRAND as a chain-data to connect Syndicated Data Service.
Measurement of Evoked Set/Consideration Set
Continuing Ratio of Brands Evoked and/or Considered
New Coming Ratio of Brands Evoked and/or Considered
Drop-out Ratio of Brands Evoked and/or Considered
The Measurement items newly added to the Mind-TOP Experimental Survey in addition to the conventional ordinary measurement index.
→KEY FEATURE: A series of Flow Measurement of Awareness/Evoking/Consideration