Characters and Kids' Market Survey
Keeping Track of the Children's Market
Japan's economic success has also created an important layer of children consumers. Children-related education, clothing, food and leisure-oriented consumption have reached all-time highs. Moreover, this market is extremely sensitive to rapid change. Examining children as both consumers and as an audience, this research is sometimes referred to as the Mini-ACR, and is invaluable for the development of effective media plans for the children's market.
Service Specs
 Survey area: |
Tokyo 30km radius |
| Field work: |
June & December |
| Respondents: |
Boys & Girls 3-12years old |
| Number of samples: |
Total 600s |
| Data Release: |
August & February |
