Characters and Kids' Market Survey
Keeping Track of the Children's Market
Japan's economic success has also created an important layer of children consumers. Children-related education, clothing, food and leisure-oriented consumption have reached all-time highs. Moreover, this market is extremely sensitive to rapid change. Examining children as both consumers and as an audience, this research is sometimes referred to as the Mini-ACR, and is invaluable for the development of effective media plans for the children's market.
|Survey area:||Tokyo 30km radius|
|Field work:||June & December|
|Respondents:||Boys & Girls 3-12years old|
|Number of samples:||Total 600s|
|Data Release:||August & February|